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4. Einsatz von KI im Verkauf, im Vertrieb

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Author
Helmut S. Durinkowitz
Published in
Crash-Kurs für Verkaufsleiter
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

KI wird im Vertrieb immer häufiger eingesetzt, um Prozesse zu automatisieren, Entscheidungen zu optimieren und die Kundenbeziehungen zu festigen. KI unterstützt bei der Lead-Generierung, personalisierter Ansprache, Prognosen, Preisgestaltung und im Vertriebscoaching. Dadurch ergeben sich Effizienzsteigerung, Umsatzwachstum und eine bessere Kundenbindung. Für den erfolgreichen Einsatz sind jedoch hochwertige Daten, eine geeignete technische Infrastruktur und die Akzeptanz im Team notwendig. KI ersetzt keine Verkäufer*innen, sondern ergänzt sie sinnvoll – der Fokus bleibt auf dem Aufbau echter Kundenbeziehungen.

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previous chapter Die Aufgaben eines Verkaufsleiters
next chapter Einführung neuer Produkte
Title
Einsatz von KI im Verkauf, im Vertrieb
Author
Helmut S. Durinkowitz
Copyright Year
2026
Book
Crash-Kurs für Verkaufsleiter

Print ISBN: 978-3-658-50939-2

Electronic ISBN: 978-3-658-50940-8

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-658-50940-8_4