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Attempts to assess the current market potential for electric vehicles lead straight to an encounter with the chicken-or-the-egg dilemma. In the absence of a compelling demand, the supply will remain low. And yet without a compelling supply, the demand will remain low. That being said, a recent global survey of 8000 prospective automobile purchasers in 13 countries conducted by Arthur D. Little suggests that a breakthrough may be just around the corner. ...
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