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2018 | Book

Overview of Electronic Commerce Read chapter Read first chapter

Electronic Commerce 2018

A Managerial and Social Networks Perspective

Authors: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Dr. Ting-Peng Liang, Deborrah C. Turban

Publisher: Springer International Publishing

Book Series : Springer Texts in Business and Economics

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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About this book

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Table of Contents

Frontmatter

Introduction to E-Commerce and E-Marketplaces

Frontmatter
1. Overview of Electronic Commerce
Abstract
Upon completion of this chapter, you will be able to:
1.
Define electronic commerce (EC) and describe its various categories.
 
2.
Describe and discuss the content and framework of EC.
 
3.
Describe the major types of EC transactions.
 
4.
Describe the drivers of EC.
 
5.
Discuss the benefits of EC to individuals, organizations, and society.
 
6.
Discuss social computing.
 
7.
Describe social commerce and social software.
 
8.
Understand the elements of the digital world.
 
9.
Describe some EC business models.
 
10.
List and describe the major limitations of EC.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
2. E-Commerce: Mechanisms, Platforms, and Tools
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
 
2.
Define e-marketplaces and list their components.
 
3.
List the major types of e-marketplaces and describe their features.
 
4.
Describe electronic catalogs, search engines, and shopping carts.
 
5.
Describe the major types of auctions and list their characteristics.
 
6.
Discuss the benefits and limitations of e-auctions.
 
7.
Describe bartering and negotiating online.
 
8.
Describe virtual communities.
 
9.
Describe social networks as EC mechanisms.
 
10.
Describe the emerging technologies of augmented reality and crowdsourcing.
 
11.
Describe Web 3.0 and define Web 4.0 and Web 5.0.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

E-Commerce Applications

Frontmatter
3. Retailing in Electronic Commerce: Products and Services
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe electronic retailing (e-tailing) and its characteristics.
 
2.
Classify the primary e-tailing business models.
 
3.
Describe how online travel and tourism services operate and how they influence the industry.
 
4.
Discuss the online employment market, including its participants and benefits.
 
5.
Describe online real estate services.
 
6.
Discuss online stock trading services.
 
7.
Discuss cyberbanking and online personal finance.
 
8.
Describe on-demand delivery of groceries and similar perishable products and services related to them.
 
9.
Describe the delivery of digital products such as online entertainment.
 
10.
Discuss various online consumer aids, including price comparison sites.
 
11.
Describe the impact of e-tailing on retail competition.
 
12.
Describe disintermediation and other B2C strategic issues.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
4. Business-to-Business E-Commerce
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe the B2B field.
 
2.
Describe the major types of B2B models.
 
3.
Discuss the models and characteristics of the sell-side marketplace, including auctions.
 
4.
Describe sell-side intermediaries.
 
5.
Describe the characteristics of the buy-side marketplace and e-procurement.
 
6.
Explain how reverse auctions work in B2B.
 
7.
Describe B2B aggregation and group purchasing models.
 
8.
Define exchanges and describe their major types.
 
9.
Describe third-party exchanges.
 
10.
Describe how B2B can benefit from social networking and Web 2.0.
 
11.
Describe collaborative commerce.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe various e-government initiatives.
 
2.
Describe e-government activities and implementation issues including government 2.0 and m-government.
 
3.
Describe e-learning, virtual universities, and e-training.
 
4.
Describe e-books and their readers.
 
5.
Describe e-health.
 
6.
Describe digital disruption.
 
7.
Describe ride sharing and accommodation sharing.
 
8.
Describe P2P models in e-commerce.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Emerging EC Platforms

Frontmatter
6. Mobile Commerce and the Internet of Things
Abstract
Upon completion of this chapter, you will be able to:
1.
Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.
 
2.
Describe the mobile computing infrastructure that supports m-commerce (devices, software, and services).
 
3.
Discuss m-commerce applications in banking and financial services.
 
4.
Describe enterprise mobility applications.
 
5.
Describe consumer and personal applications of m-commerce, including entertainment.
 
6.
Explain what location-based commerce is.
 
7.
Define and describe ubiquitous computing and sensory networks.
 
8.
XXX.
 
9.
Describe wearables, Google Glass, smartwatches, and fitness trackers.
 
10.
Describe the major implementation issues from security and privacy to barriers of m-commerce.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
7. Intelligent (Smart) E-Commerce
Abstract
1.
Understand the reasons for intelligent e-commerce systems
 
2.
Become familiar with the essentials of artificial intelligence
 
3.
Cite the major AI applications in e-commerce
 
4.
Understand knowledge systems and their management
 
5.
Understand intelligent computerized personal assistants and their availability
 
6.
Gain knowledge about IoT
 
7.
Describe self-driving cars, smart homes and appliances, and smart cities
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
8. Social Commerce: Foundations, Social Marketing, and Advertising
Abstract
Upon completion of this chapter, you will be able to:
1.
Define social commerce and describe its roots and evolution.
 
2.
Describe the scope, drivers, and content of the social commerce field.
 
3.
Summarize the benefits and limitations of social commerce.
 
4.
Describe the major models of social shopping.
 
5.
Explain how advertising and promotions are conducted in social networking environments.
 
6.
Describe how social networking can facilitate customer service, customer support, and CRM.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
9. Social Enterprise and Other Social Commerce Topics
Abstract
Upon completion of this chapter, you will be able to:
1.
Understand the concept of the social enterprise and its variants.
 
2.
Describe business-oriented public social networks, their characteristics, and benefits.
 
3.
Describe the major social commerce activities that can be conducted within and by enterprises and the characteristics of such private social networks.
 
4.
Review the social commerce activities and their relationship with e-entertainment and gaming.
 
5.
Describe social gaming and gamification.
 
6.
Define crowdsourcing and describe its use in social commerce.
 
7.
Describe social collaboration and its benefits.
 
8.
Comment of the future of social commerce.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

EC Support Services

Frontmatter
10. Marketing and Advertising in E-Commerce
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe factors that influence online consumer behavior.
 
2.
Explain how consumer behavior can be analyzed for creating personalized services.
 
3.
Understand consumer market research in e-commerce.
 
4.
Describe the objectives and characteristics of Web advertising.
 
5.
Describe the major advertising methods used on the Web.
 
6.
Learn mobile marketing concepts and techniques.
 
7.
Describe various online advertising strategies and types of promotions.
 
8.
Understand some implementation issues.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
11. E-Commerce Security and Fraud Issues and Protections
Abstract
Upon completion of this chapter, you will be able to:
1.
Understand the importance and scope of security of information systems for EC.
 
2.
Describe the major concepts and terminology of EC security.
 
3.
Understand about the major EC security threats, vulnerabilities, and technical attacks.
 
4.
Understand Internet fraud, phishing, and spam.
 
5.
Describe the information assurance security principles.
 
6.
Describe the major technologies for protection of EC networks, including access control.
 
7.
Describe various types of controls and special defense mechanisms.
 
8.
Describe consumer and seller protection from fraud.
 
9.
Discuss enterprisewide implementation issues for EC security.
 
10.
Understand why it is so difficult to stop computer crimes.
 
11.
Discuss the future of EC.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
12. Electronic Commerce Payment Systems
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe cross-border EC and the issues that arise in EC payments.
 
2.
Describe the major changes in retail and their impacts on EC payments.
 
3.
Discuss the different payment cards used online and processing methods.
 
4.
Discuss the different categories and potential uses of smart cards.
 
5.
Describe the issues with and solutions to online micropayments.
 
6.
Understand PayPal and third-party payment gateways.
 
7.
Understand the major types and methods of mobile payments.
 
8.
Describe the differences and key characteristics of digital and virtual currencies.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
13. Order Fulfillment Along the Supply Chain in e-Commerce
Abstract
Upon completion of this chapter, you will be able to:
1.
Define EC order fulfillment and describe the EC order fulfillment process.
 
2.
Describe the make-to-order approach and 3D printing.
 
3.
Describe the role of warehousing in order fulfillment and the use of robots there.
 
4.
Describe EC delivery methods including futuristic ones.
 
5.
Describe the major problems of EC order fulfillment along the supply chains.
 
6.
Describe various solutions to EC order fulfillment problems.
 
7.
Describe RFID supply chain applications.
 
8.
Describe B2B order fulfillment.
 
9.
Describe other supply chain topics.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

E-Commerce Strategy and Implementation

Frontmatter
14. EC Strategy, Globalization, SMEs, and Implementation
Abstract
Upon completion of this chapter, you will be able to:
1.
Describe the EC strategy phases.
 
2.
Describe the need for justifying EC investments.
 
3.
Evaluate the issues involved in global EC.
 
4.
Describe the reasons for success and failure of EC.
 
5.
Describe how small- and medium-sized businesses can use EC.
 
6.
Describe the major components of EC implementation.
 
7.
Discuss the steps in developing an EC system.
 
8.
Describe the major EC development strategies.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
15. E-Commerce: Regulatory, Ethical, and Social Environments
Abstract
Upon completion of this chapter, you will be able to:
1.
Understand the foundations of legal and ethical issues in EC.
 
2.
Describe intellectual property law and understand its adjudication.
 
3.
Explain privacy and free speech issues and their challenges.
 
4.
Describe types of fake content on the Web and what can be done about it.
 
5.
Describe EC-related societal issues and loss of jobs in particular.
 
6.
Describe Green EC and IT.
 
7.
Describe the future of e-commerce.
 
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Backmatter
Metadata
Title
Electronic Commerce 2018
Authors
Efraim Turban
Jon Outland
David King
Jae Kyu Lee
Dr. Ting-Peng Liang
Deborrah C. Turban
Copyright Year
2018
Electronic ISBN
978-3-319-58715-8
Print ISBN
978-3-319-58714-1
DOI
https://doi.org/10.1007/978-3-319-58715-8