Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Eurasian Business Review
Published in: Eurasian Business Review 4/2019

11-06-2019 | Regular Article

Electronic commerce for home-based businesses in emerging and developed economy

Authors: Robert Jeyakumar Nathan, Vijay Victor, Chin Lay Gan, Sebastian Kot

Published in: Eurasian Business Review | Issue 4/2019

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This study investigates and determines the most crucial factors that impact electronic commerce (EC) adoption among home-based business (HBB) owners in an emerging economy i.e. Malaysia and developed economy i.e. Singapore. An empirical survey research was conducted and 150 home-based business owners participated from Malaysia and Singapore respectively. The research is descriptive and causal in nature, interviews and data collection from both countries were conducted between June 2017 to April 2018. Data analysis was done using statistical software SPSS version 24 and SmartPLS 3.0. Findings reveal HBB owners’ IT knowledge, risk perception and online trust are significant predictors of their EC adoption and online trust is found to be the most important factor that contributes to EC adoption collectively for both countries. HBB owners from both countries are found to have different sets of ranking for EC adoption drivers as indicated by the importance-performance map analysis chart. The governments’ role in encouraging HBB ownership in the wake of Industry 4.0 can be enhanced in both countries. HBB Owners could be empowered with the right training, awareness and policy that is HBB friendly. Especially in Malaysia, risk perception is still a significant hindrance for HBB owners to engage in EC. This study pioneers in comparative EC adoption research between a developed and an emerging economy who are neighboring each other and share rich history together. The results assist in understanding the dynamics of EC in this region as well as pave paths for further research inquiries, especially with the advent of Big Data and increasing numbers of HBB owners in both countries powered by Social Media.
previous article Knowledge leakage, an Achilles’ heel of knowledge sharing
next article Model of satisfaction involving affect and personality traits

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now
Literature
Ahmad, S. Z., Bakar, A. R., Faziharudean, T. M., & Mohamad Zaki, K. A. (2014). An empirical study of factors affecting e-commerce adoption among small- and medium-sized enterprises in a developing country: Evidence from Malaysia. Information Technology for Development,21(4), 555–572.CrossRef
Akhlaq, A., & Ahmed, E. (2015). Digital commerce in emerging economies: Factors associated with online shopping intentions in Pakistan. International Journal of Emerging Markets,10(4), 634–647.CrossRef
Alsaad, A., Mohamad, R., & Ismail, N. A. (2017). The moderating role of trust in business to business electronic commerce (B2B EC) adoption. Computers in Human Behaviour,68(4), 157–169.CrossRef
Al-Somali, S. B., Gholami, R., & Clegg, B. (2011). An investigation into the adoption of electronic commerce among Saudi Arabian SMEs. Journal of Electronic Commerce in Organizations,9(2), 41–65.CrossRef
Benlian, A., & Hess, T. (2011). The signaling role of IT features in influencing trust and participation in online communities. International Journal of Electronic Commerce,15(4), 7–56.CrossRef
Burgess, S., & Paguio, R. (2016). Examining ICT application adoption in Australian home-based businesses: An innovation-decision process approach. Journal of Enterprise Information Management,29(2), 276–299.CrossRef
Chen, Q., & Zhang, N. (2015). Does E-commerce provide a sustained competitive advantage? An investigation of survival and sustainability in growth-oriented enterprises. Sustainability,7(2), 1411–1428.CrossRef
Cheung, C. M., Chan, G. W. W., & Limayem, M. (2005). A critical review of online consumer behavior: Empirical research. Journal of Electronic Commerce in Organizations,3(4), 1–19.CrossRef
Clark, D. N., & Douglas, H. (2011). Information and communication technology adoption and diffusion in micro-enterprises: The case of techno-savvy homebased business. International Journal of Entrepreneurship and Small Business,14(3), 349–368.CrossRef
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale: Lawrence Earlbaum Associates.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research,18, 382–388.CrossRef
Gelderen, M., Sayers, J., & Keen, C. (2008). Home-based internet businesses as drivers of variety. Journal of Small Business and Enterprise Development,15(1), 162–177.CrossRef
Hair, J. F., Jr., Hult, G. T. M., Christian, R., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Thousand Oaks: Sage Publications.
Hair, J. F., Jr., Sarstedt, M., Ringle, C. M., & Gudergan, Sp. (2017). Advanced issues in partial least squares structural equation modeling. Thousand Oaks: Sage Publications.
He, F., & Mykytyn, P. P. (2007). Decision factors for the adoption of an online payment system by customers. International Journal of E-Business Research,3(4), 1–32.CrossRef
Henseler, J., Christian, R., & Marko, S. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science,43, 115–135.CrossRef
Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: Empirical insights from three countries. Journal of Small Business and Enterprise Development,20(4), 849–865.CrossRef
Jih, W. J., Wong, S. Y., & Chang, T. B. (2005). Effects of perceived risks on adoption of internet banking services: An empirical investigation in Taiwan. International Journal of E-Business Research,1(1), 70–88.CrossRef
Kim, Y., & Peterson, R. A. (2017). A meta-analysis of online trust relationships in E-commerce. Journal of Interactive Marketing,38, 44–54.CrossRef
Le, T. M., & Liaw, S.-Y. (2017). Effects of pros and cons of applying big data analytics to consumers’ responses in an E-commerce context. Sustainability,9(5), 1–19.CrossRef
Lee, S.-J., Ahn, C., Song, K. M., & Ahn, H. (2018). Trust and distrust in E-commerce. Sustainability,10(4), 1–19.
Li, X., Rong, G., & Thatcher, J. B. (2009). Swift trust in web vendors: The role of appearance and functionality. Journal of Organizational and End User Computing,21(1), 88–108.CrossRef
Loscocco, K., & Smith-Hunter, A. (2004). Women home-based business owners: insights from comparative analyses. Women in Management Review,19(3), 164–173.CrossRef
Mason, C. (2011). Home-based businesses: Challenging their Cinderella status. Small Enterprise Research,17(2), 104–111.CrossRef
McCloskey, D. W. (2006). The importance of ease of use, usefulness, and trust to online consumers: An examination of the technology acceptance model with older consumers. Journal of Organizational and End User Computing,18(3), 47–65.CrossRef
Modarresi, M., Arasti, Z., Talebi, K., & Farasatkhah, M. (2016). Women’s entrepreneurship in Iran: How are women owning and managing home-based businesses motivated to grow? International Journal of Gender and Entrepreneurship,8(4), 446–470.CrossRef
Nathan, R. J. (2009). Electronic commerce adoption in the Arab countries—an empirical study. International Arab Journal of e-Technology,1(1), 29–37.
Nathan, R. J., & Yeow, P. H. P. (2009). An empirical study of factors affecting the perceived usability of websites for student internet users. Universal Access in the Information Society,8(3), 164–184.CrossRef
Nathan, R. J., & Yeow, P. H. P. (2011). Crucial web usability factors of 36 industries for students—A large empirical study. Electronic Commerce Research,11(2), 151–180.CrossRef
Newbery, R., & Bosworth, G. (2010). Home-based business sectors in the rural economy. Society and Business Review,5(2), 183–197.CrossRef
Nunnally, J. C., & Bernstein, I. H. (1978). Psychometric theory. New York: McGraw-Hill.
Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: Evidence from Indonesia. Eurasian Business Review,7(1), 25–41.CrossRef
Siyal, M. Y., Chowdhry, B. S., & Rajput, A. Q. (2006). Socio-economic factors and their influence on the adoption of e-commerce by consumers in Singapore. International Journal of Information Technology & Decision Making,5(2), 317–329.CrossRef
Slyke, C. V., Belanger, F., & Sridhar, V. (2005). A comparison of American and Indian consumers’ perceptions of electronic commerce. Information Resources Management Journal,18(2), 24–40.CrossRef
Victor, V., Nathan, R. J., Grabara, J., & Farkas, M. F. (2018a). Price tracking behaviour in electronic commerce and the moderating role of fair price perception. Polish Journal of Management Studies,18(2), 375–387.CrossRef
Victor, V., Thoppan, J. J., Nathan, R. J., & Farkas, M. F. (2018b). Factors influencing consumer behavior and prospective purchase decisions in a dynamic pricing environment—An exploratory factor analysis approach. Social Sciences,7(9), 153–167.CrossRef
Walker, E., Wang, C., & Redmond, J. (2008). Women and work-life balance: Is home-based business ownership the solution? Equal Opportunities International,27(3), 258–275.CrossRef
Wu, Ming-Lu. (2014). Cross-border comparative studies of service quality and consumer satisfaction: Some empirical results. Eurasian Business Review,4(1), 89–106.CrossRef
Wynarczyk, P., & Graham, J. (2013). The impact of connectivity technology on homebased business venturing: The case of women in the North East of England. Local Economy,28(5), 451–470.CrossRef
Metadata
Title
Electronic commerce for home-based businesses in emerging and developed economy
Authors
Robert Jeyakumar Nathan
Vijay Victor
Chin Lay Gan
Sebastian Kot
Publication date
11-06-2019
Publisher
Springer International Publishing
Published in
Eurasian Business Review / Issue 4/2019
Print ISSN: 1309-4297
Electronic ISSN: 2147-4281
DOI
https://doi.org/10.1007/s40821-019-00124-x

Other articles of this Issue 4/2019

Eurasian Business Review 4/2019 Go to the issue

Regular Article

Knowledge leakage, an Achilles’ heel of knowledge sharing

Regular Article

Analysis of household broadband technology preferences in Slovenia

Regular Article

Model of satisfaction involving affect and personality traits

Regular Article

Variations in employee duty orientation: impact of personality, leadership styles and corporate culture

Regular Article

Exploration, exploitation, and firm age in alliance portfolios