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Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Email and E-Branding Applications in Logistics Companies as a Field of Management Information Systems

Authors : Dimitrios Κ. Nasiopoulos, Damianos P. Sakas, Panagiotis Trivellas

Published in: Business Intelligence and Modelling

Publisher: Springer International Publishing

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Abstract

Email marketing is one of the most personal and versatile tools for e-branding and when designed properly it provides tremendous influence potential. In recent years, email marketing has been neglected as an e-branding campaign for its design. Unfortunately, an email campaign is very easy to be designed incorrectly. The problem is that the majorities of emails are not personally targeted at consumers and are poorly designed. In this research paper we will analyze how email marketing can be a proper tool for e-branding with regard to a Logistics company. Using modeling and simulation applications, we will see how an email campaign can have a positive impact on the relationships between Logistics companies and customers.

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previous chapter Web Search Applications in Logistics Companies in the Context of Evolution of Management Information Systems
next chapter The Role of Digital Marketing in the Development of a Distribution and Logistics Network of Information Technology Companies
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Metadata
Title
Email and E-Branding Applications in Logistics Companies as a Field of Management Information Systems
Authors
Dimitrios Κ. Nasiopoulos
Damianos P. Sakas
Panagiotis Trivellas
Copyright Year
2021
Book
Business Intelligence and Modelling

Print ISBN: 978-3-030-57064-4

Electronic ISBN: 978-3-030-57065-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-57065-1_26

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