2000 | OriginalPaper | Chapter
Embedding Change
Author : David Jackson
Published in: Becoming Dynamic
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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Continuous improvement of the ability to profitably satisfy customers is the work of dynamic organisations. Values based leadership and organisational processes are not an end in themselves, they are an essential way of creating an organisation that competes and wins in a changing market. That requires a constant restlessness and dissatisfaction with the status quo. Perfection may not be possible but the constant search to find it leads to awesome levels of performance. This applies not only to the processes that deliver products and services to customers, but also to all the necessary processes of the organisation. The simple operating rule is to scrap everything that is not necessary and ensure that everything else operates at the highest possible levels of performance.