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Published in:
2015 | OriginalPaper | Chapter
Emerging Country Multinationals
Authors : Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Published in: Strategic International Management
Publisher: Springer Fachmedien Wiesbaden
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In the past few decades, MNCs from emerging markets have appeared as important players in the international competitive environment. Catching up through fast growth rates, these emerging country multinationals are predicted to influence the international business environment tremendously. This Chapter presents the primary characteristics of emerging country multinationals and models of their international expansion.