Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

3. Emotion-Index: Wann lösen Emotionen Kaufimpulse aus?

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Author
Elke Schwarz
Published in
Neuro-Advertising
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

„Wir müssen unsere Marke stärker emotionalisieren.“ Zu dieser Schlussfolgerung kommen sehr viele Marketingverantwortliche in Unternehmen. Kreativagenturen haben hierfür eine lange Liste an Möglichkeiten, Ideen und Strategien. Aber welche ist wirklich gut? Welche Rolle spielen Emotionen bei einer Kaufentscheidung? Was genau ist eine Emotion und wie funktioniert sie? Welche Emotionen steigern die Kaufmotivation bei meiner Zielgruppe? Diese und mehr Fragen werden in diesem Kapitel beantwortet.

Already a customer? Then log in here to gain access.

Customer login

Not a customer yet? Then find out more about our access models now:

Individual Access

Start your personal individual access now. Get instant access to more than 164,000 books and 540 journals – including PDF downloads and new releases.

Starting from 54,00 € per month!    

Get access

Access for Businesses

Utilise Springer Professional in your company and provide your employees with sound specialist knowledge. Request information about corporate access now.

Find out how Springer Professional can uplift your work!

Contact us now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Zentrale Hirnfunktionen und ihre Bedeutung für die Werbung
next chapter Nutzen-Index: Wann überzeugen Nutzen?
Title
Emotion-Index: Wann lösen Emotionen Kaufimpulse aus?
Author
Elke Schwarz
Copyright Year
2018
Book
Neuro-Advertising

Print ISBN: 978-3-658-06075-6

Electronic ISBN: 978-3-658-06076-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-06076-3_3
This content is only visible if you are logged in and have the appropriate permissions.
This content is only visible if you are logged in and have the appropriate permissions.