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2012 | OriginalPaper | Chapter

Empirical Comparison of Pullman’s and Baier’s ConjointQFD Approaches on the Example of Mobile Phones for Elderly People – Study 1

Author : Samah Abu-Assab

Published in: Integration of Preference Analysis Methods into Quality Function Deployment

Publisher: Gabler Verlag

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Study 1 consists of the Pullman’s and Baier’s conjointQFD approaches to be tested on the example of mobile phones for elderly people. The goal of the study is to investigate the two approaches exclusively on the target group of elderly people and to compare the direct results and convergent validities of the two conjointQFD approaches for elderly people. This study is a pre-test before presenting the new approach for elderly people and introducing the adaptations measures in study 2 in Chapter 7.

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previous chapter Integration of Preference Analysis Methods into QFD for Elderly People
next chapter Extended Empirical Comparison of the Two ConjointQFD Approaches and the CC-SEQFD New Approach on the Example of the Smart Home for Elderly People – Study 2
Metadata
Title
Empirical Comparison of Pullman’s and Baier’s ConjointQFD Approaches on the Example of Mobile Phones for Elderly People – Study 1
Author
Samah Abu-Assab
Copyright Year
2012
Publisher
Gabler Verlag
Book
Integration of Preference Analysis Methods into Quality Function Deployment

Print ISBN: 978-3-8349-3233-4

Electronic ISBN: 978-3-8349-7075-6

Copyright Year: 2012

DOI
https://doi.org/10.1007/978-3-8349-7075-6_6