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5. Empirical Evidence

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
David D’Acunto
Published in
The Future of E-Mobility
Publisher
Springer Nature Switzerland

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Abstract

The chapter delves into the empirical evidence on factors influencing Italian consumers' intention to purchase electric vehicles (EVs). It identifies key drivers such as economic and technological attributes, psychological factors, and environmental concerns. The study also segments potential EV buyers into 'conservative,' 'indifferent,' and 'enthusiastic' groups based on their attitudes and knowledge about EVs. Additionally, it examines the effectiveness of marketing and communication strategies in promoting EV adoption. The research methodology involved an online survey conducted among 153 respondents, providing valuable insights into the current state of EV adoption in Italy.
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previous chapter Consumer Perspective
next chapter Discussion
Title
Empirical Evidence
Author
David D’Acunto
Copyright Year
2024
Book
The Future of E-Mobility

Print ISBN: 978-3-031-65052-9

Electronic ISBN: 978-3-031-65053-6

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-031-65053-6_5

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