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2022 | OriginalPaper | Chapter

13. Empirical Study

Author : Carolina Sinning

Published in: International Strategic Management of Brands and Online Firms

Publisher: Springer Fachmedien Wiesbaden

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Abstract

This chapter includes sample, measurement, results, and alternative models of Study 2.

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previous chapter Conceptual Framework and Hypothesis
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Appendix
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Footnotes
1
Missing embeddedness data for two countries (United Arab Emirates, Saudi Arabia) were replaced by the values of neighboring countries according to Steenkamp and Geyskens (2006). We estimated models without those countries with stable results. For reasons of complexity and model identification, we included the two countries in the survey.
 
Metadata
Title
Empirical Study
Author
Carolina Sinning
Copyright Year
2022
Book
International Strategic Management of Brands and Online Firms

Print ISBN: 978-3-658-38049-6

Electronic ISBN: 978-3-658-38050-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-38050-2_13