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Published in:
2019 | OriginalPaper | Chapter
15. Employee Communications Management: The Role of Planning and Communication Channels
Author : Bruno Carramenha
Published in: Strategic Employee Communication
Publisher: Springer International Publishing
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Abstract
The words that compose the title of this essay should never be treated separately when it comes to the management of employee communications. Each of those elements plays a key role in employee communications, but their effectiveness rests largely on the maturity level displayed by the department managing them. In the last few years, a significant shift regarding concepts such as planning, communication channels, and campaigns has been observed, mostly due to the increasing importance of employee communications management has achieved. As a matter of fact, the increase in the maturity level of the practice is indirectly correlated with an increase in the seniority of professionals managing this function.