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2020 | Book

Introduction Read chapter Read first chapter

Engagement Design

Designing for Interaction Motivations

Author: Nelson Zagalo

Publisher: Springer International Publishing

Book Series : Human–Computer Interaction Series

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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About this book

Interactive media designers have been discussing modes to optimize interaction design beyond mere usability. With the arrival of Emotional Design followed by the success of the User Experience (UX) approaches, the discussion continued and augmented. Experience has become a complex buzzword, which is more about the subject’s experience than the product, and this is why it's difficult, or even impossible, to define it in a concise manner.

We propose to move the discussion from Experience towards Engagement, to emphasize the design of the relationship between artefacts, contexts and users. Engagement asks for a more concrete type of experience, with specific needs, motives, skills and competences, which can be more clearly worked into the design of artefacts. Engagement also differs from other concepts e.g. fun, enjoyment, happiness or well-being and is open enough to grant freedom to designers in creating their personal world views.

To push this new approach, we offer in this book a full model for the design of engagement in interactive media, still believing it can be applied beyond that. The model is arranged around what we call the three engagement streams: Progression, Expression and Relation.

Table of Contents

Frontmatter
Chapter 1. Introduction
Abstract
This chapter presents the reasoning, motivation, relevance of the research subject, in addition to the methodological approaches employed, along with the structure through which the book’s theoretical, empirical concerns will be addressed.
Nelson Zagalo
Chapter 2. From Experience to Engagement
Abstract
Interactive media artefacts are not just products; they work with messages and have specific needs beyond their design. However, the design impacts and transforms these messages. To improve the design of interaction of these media, we have approached experience as being studied in HCI. However, this demonstrated that it was not able to deliver the needs of design. We propose then to move the research on interactive media design from experience to engagement. In this chapter, we discuss how to make this move and present a pragmatic approach that will be followed to describe the model of engagement in the rest of the book.
Nelson Zagalo
Chapter 3. Profiles of Engagement
Abstract
In this chapter, we discuss the different types of personalities, their mental models and their motivations, in order to find universal users for our engagement design model. Empirical data from video game motivations is interpreted and discussed from different angles using diverse psychological theories. All is then confronted with real personas (historical figures) to collect more evidence and create an understanding as robust as possible of the different mindsets.
Nelson Zagalo
Chapter 4. Contexts of Engagement
Abstract
We discuss the environments that bring together subjects and artefacts, defining what motivates human curiosity and motivation, and how these two cognitive processes operate together to put subjects in will mode. Even if the willingness comes from inside, it is produced through stimulus, through cognitive triggers found in environments surrounding subjects, which we define here as patterns, and that we get to connect with the profiles defined in the previous chapter.
Nelson Zagalo
Chapter 5. Artefacts and Representation
Abstract
In this chapter, we enter the discussion of the design of artefacts, their representational possibilities and approaches connected with our profiles and contexts. We present the representation divided into three main categories—symbolic, enactive and mimetic—from which we then build a discussion on the different impacts they have on interaction. The artefact analysis gets deeper with the analysis of the pleasure motives and stimuli and its correlation with the different types of interaction with representation. All is supported by illustrative examples, made of situations, diagrams and pictures.
Nelson Zagalo
Chapter 6. The Engagement Design Model and Applied Cases
Abstract
In this final chapter, we present the full engagement design model, introducing the whole analysis model developed to work on the research carried out in both the literature and the empirical data supporting the model. Each of the three streams is then presented in contrast to different applications that make use of their principles, from which we launch the analysis of various applied cases in order to understand the model’s dimensionality and discreetness. A problem with the crossing between two streams—Relation and Progression—is identified and some explanations supported by cognitive traits are offered.
Nelson Zagalo
Backmatter
Metadata
Title
Engagement Design
Author
Nelson Zagalo
Copyright Year
2020
Electronic ISBN
978-3-030-37085-5
Print ISBN
978-3-030-37084-8
DOI
https://doi.org/10.1007/978-3-030-37085-5