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Enhancing E-Commerce Trust: An Integrated Product Recommendation and Fake Review Detection System

  • 2026
  • OriginalPaper
  • Chapter
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Abstract

This chapter explores the integration of product recommendation and fake review detection to enhance trust in e-commerce platforms. The system employs machine learning algorithms like Isolation Forest, MinHash, and Locality-Sensitive Hashing (LSH) to detect fake reviews, ensuring that users receive genuine and personalized product recommendations. Sentiment analysis using AFINN lexicon and models like CatBoost and LightGBM further refines the detection process. The methodology involves feature extraction, anomaly detection, and sentiment analysis to filter out misleading content. Experimental results demonstrate significant improvements in recommendation accuracy and user trust after implementing the fake review detection module. The chapter also discusses future directions, including real-time detection and multilingual analysis, to further enhance the system's effectiveness and adaptability.

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Title
Enhancing E-Commerce Trust: An Integrated Product Recommendation and Fake Review Detection System
Authors
Poranki Anusha
Buse Sudeep Sahas
T. Lakshmi Surekha
Copyright Year
2026
DOI
https://doi.org/10.1007/978-3-032-07735-6_3
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