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Information Systems Frontiers

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14-10-2016

Enhancing the smart tourism experience through geotag

Authors: Namho Chung, Inessa Tyan, Heejeong Han

Published in: Information Systems Frontiers | Issue 4/2017

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Abstract

Geotagging which is one of the newest technologies in the smart tourism field is reckoned as being very useful for travelers in enhancing visiting experience. This study, focusing on the perspective of traveler’s readiness and technology acceptance model with hedonic view, aims at analyzing the relationships between traveler’s readiness, geotag technology perception and geotag adoption.

In this study, the negative and insignificant relationship between traveler’s readiness and geotag usefulness were found. Positive relationships between traveler’s readiness and geotag ease of use and enjoyment were found. The influence of geotag ease of use on its usefulness was also found. Besides, the results show that both geotag ease of use and geotag enjoyment significantly influence its use intention. However, geotag usefulness didn’t significantly affect the geotag use intention. This study hopes to contribute in theoretical and practical ways, providing more information about how traveler’s readiness and technology perception factors influence geotag use intention.

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Title: Enhancing the smart tourism experience through geotag
Authors: Namho Chung
Inessa Tyan
Heejeong Han
Publication date: 14-10-2016
Publisher: Springer US
Published in: Information Systems Frontiers / Issue 4/2017
Print ISSN: 1387-3326
Electronic ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-016-9710-6

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