Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

6. Entertainment-Led Content

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Published in
Customer Journeys in Fashion
Publisher
Springer Nature Switzerland

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter delves into the significance of entertainment in branding and marketing, emphasizing the need for engaging, authentic content that resonates with consumers. It explores how digital technologies have revolutionized content consumption and the role of user-generated content in modern marketing strategies. The text highlights the importance of creating stories that align with consumer values and needs, and how entertainment-led content can drive long-term consumer connections. Additionally, it discusses the impact of media richness theory on marketing messages and the role of entertainment in building brand loyalty. The chapter concludes by emphasizing the need for brands to evolve and align with consumer preferences to stay relevant in the digital age.
AI Generated

This summary of the content was generated with the help of AI.

Already a customer? Then log in here to gain access.

Customer login

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 130.000 books
  • more than 540 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 75.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology





 

Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 100.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Consumers on the Move
next chapter Co-creation of the Journey
Title
Entertainment-Led Content
Authors
Anthony M. Kent
Anne Peirson-Smith
Yuri Siregar
Copyright Year
2025
Book
Customer Journeys in Fashion

Print ISBN: 978-3-031-83950-4

Electronic ISBN: 978-3-031-83951-1

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-83951-1_6
This content is only visible if you are logged in and have the appropriate permissions.