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Published in: International Entrepreneurship and Management Journal 1/2015

01-03-2015

Entrepreneurial sensegiving and the attention contract

Author: Dave Valliere

Published in: International Entrepreneurship and Management Journal | Issue 1/2015

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Abstract

A process model is developed in which entrepreneurs enlist stakeholders for their new ventures. According to stakeholder theory, this challenge should be insurmountable due to the extreme uncertainties regarding the ability of the new ventures to generate sufficient rents. The new model comprises two stages of contract formation: an attention contract and an investment contract. During the attention contract stage entrepreneurs gain attention by engaging in narrative sensegiving that reduces the perceived uncertainties of the new venture. By offering re-enactment of the resources controlled by the stakeholders, entrepreneurs are able to provide a credible story of future rents and therefore persuade stakeholders to support the new venture.

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Metadata
Title
Entrepreneurial sensegiving and the attention contract
Author
Dave Valliere
Publication date
01-03-2015
Publisher
Springer US
Published in
International Entrepreneurship and Management Journal / Issue 1/2015
Print ISSN: 1554-7191
Electronic ISSN: 1555-1938
DOI
https://doi.org/10.1007/s11365-013-0273-4

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