Top

Published in:

2021 | OriginalPaper | Chapter

4. Entrepreneurship and Markets

Author : Ananya Rajagopal

Published in: Epistemological Attributions to Entrepreneurial Firms

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This chapter discusses the attributes of entrepreneurship and marketing strategies in the contemporary context with focus on MSMEs. The SMART entrepreneurship traits including strategic attributes, performance measurement, applied innovation, market responsiveness, and technology have been discussed in relation to upstream collaborations of MSMEs with large industries. In addition, marketing of reverse innovation products and exploring entrepreneurial opportunities in biomimicry segment have been discussed in this chapter. Discussion on biomimicry offers an interconnected understanding between life, society, and business. The principle attributes of innovation that affect customer-centric innovation have been discussed as the major challenge in improving the performance of MSMEs.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Contemporary Entrepreneurial Practices

next chapter The Entrepreneurial Challenges Ahead

For details, please refer to C-nano Technologies http://www.cnanotechnology.com/en/.

Agbim, K. C., Oriarewo, G. O., & Zever, T. A. (2014). Impact of business environmental scanning behaviour on the entrepreneurial performance of Micropreneurs: A conceptual framework. European Journal of Business Management, 6(24), 87–98.

Aldrich, H. E., & Martinez, M. A. (2001). Many are called, but few are chosen: An evolutionary perspective for the study of entrepreneurship. Entrepreneurship Theory and Practice, 25(4), 41–56.CrossRef

Annala, L., Sarin, A., & Green, J. L. (2018). Co-production of frugal innovation: Case of low-cost reverse osmosis water filters in India. Journal of Cleaner Production, 171(Supplement), S110–S118.CrossRef

Arora, P., & Chong, A. (2018). Government effectiveness in the provision of public goods: The role of institutional quality. Journal of Applied Economics, 21, 175–196.CrossRef

Autio, E., Kenney, M., Mustar, P., Seigel, D., & Wright, M. (2014). Entrepreneurial innovation: The importance of context. Research Policy, 43, 109–1108.CrossRef

BBC. (2012, August 10). Spiderweb Glass protects birds on the Holy Island. British Broadcasting Corporation. https://www.bbc.com/news/technology-19206168. Retrieved on August 27, 2020.

Bjørnskov, C., & Foss, N. J. (2016). Institutions, entrepreneurship, and economic growth: What do we know and what do we still need to know? The Academy of Management Perspectives, 30(3), 292–315.CrossRef

Block, J. H., Fisch, C. O., & van Praag, M. (2017). The schumpeterian entrepreneur: A review of the empirical evidence on the antecedents, behaviour and consequences of innovative entrepreneurship. Industry and Innovation, 24(1), 61–95.CrossRef

Chakraborty, A. (2019). Quality management practices in Indian SMEs. In P. Pereira & S. Xavier, Quality management and quality control—New trends and developments. London: IntechOpen.

Chetty, S., & Holm, D. B. (2000). Internationalization of small to medium sized manufacturing firms: A network approach. International Business Review, 9(1), 77–93.CrossRef

Chowdhury, H., Islam, R., Hussein, I. M., Zaid, M., Loganathan, B., & Alam, F. (2019). Design of an energy efficient car by biomimicry of a boxfish. Energy Procedia, 160(1), 40–44.CrossRef

Ciabuschi, F., Dellestrand, H., & Kappen, P. (2012). The good, the bad, and the ugly: Technology transfer competence, rent-seeking, and bargaining power. Journal of World Business, 47(4), 664–674.CrossRef

Davcik, N. S., & Sharma, P. (2015). Impact of product differentiation, marketing investments and brand equity on pricing strategies. European Journal of Marketing, 49(5/6), 760–781.CrossRef

David, R., Sine, W., & Haveman, H. (2013). Seizing opportunity in emerging fields: How institutional entrepreneurs legitimated the professional form of management consulting. Organization Science, 24, 356–377.CrossRef

Donbesuur, F., Boso, N., & Hultman, M. (2020). The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research, 118, 150–161.CrossRef

Donkor, J., Donkor, G. N. A., & Kwarteng, C. K. (2018). Strategic planning and performance of SMEs in Ghana: The moderating effect of market dynamism. Asia Pacific Journal of Innovation and Entrepreneurship, 12(1), 62–76.CrossRef

Garrett, R. P., Covin, J. G., & Slevin, D. P. (2009). Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering. Journal of Business Research, 62(8), 782–788.CrossRef

George, G., McGahan, A. M., & Prabhu, J. (2012). Innovation for inclusive growth: Towards a theoretical framework and a research agenda. Journal of Management Studies, 49, 661–683.CrossRef

Govindarajan, V., & Trimble, C. (2013). Reverse innovation: Create far from home, win everywhere. Boston: Harvard Business School Press.

Hull, C. E. K., Hung, Y. T. C., Hair, N., & Perotti, V. (2007). Taking advantage of digital opportunities: A typology of digital entrepreneurship. International Journal of Networking and Virtual Organizations, 4(3), 290–303.CrossRef

ILO. (2013). Providing clean energy and energy excess through cooperatives. Geneva: International Labor Organization.

Klein, P. G., Mahoney, J. T., McGahan, A. M., & Pitelis, C. N. (2013). Capabilities and strategic entrepreneurship in public organizations. Strategic Entrepreneurship Journal, 7(1), 70–91.CrossRef

Markus, M., & Loebbecke, C. (2013). Commoditized digital processes and business community platforms: New opportunities and challenges for digital business strategies. MIS Quarterly, 37(2), 649–653.

Moyle, B. D., McLennan, C., Ruhanen, L., & Weiler, B. (2015). Tracking the concept of sustainability in Australian tourism policy and planning. Journal of Sustainable Tourism, 22(7), 1037–1051.CrossRef

Najafi-Tavani, Z., Giroud, A., & Andersson, U. (2014). The interplay of networking activities and internal knowledge actions for subsidiary influence within MNEs. Journal of World Business, 49(1), 122–131.CrossRef

Narayanan, S., Narasimhan, R., & Schoenherr, T. (2015). Assessing the contingent effects of collaboration on agility performance in buyer–Supplier relationships. Journal of Operations Management, 33–34, 140–115.CrossRef

Ngo, L. V., Bucic, T., Sinha, A., & Lu, V. N. (2019). Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation. Journal of Business Research, 94, 154–161.CrossRef

Omri, A. (2020). Formal versus informal entrepreneurship in emerging economies: The roles of governance and the financial sector. Journal of Business Research, 108, 277–290.CrossRef

Poudel, K. P., Carter, R., & Lonial, S. (2019). The Impact of Entrepreneurial Orientation, Technological Capability, and Consumer Attitude on Firm Performance: A Multi-Theory Perspective. Journal of Small Business Management, 57(supplement 2), 268–295.CrossRef

Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production and Economics, 17, 241–249.CrossRef

Rajagopal. (2016). Innovative business projects: Breaking complexities, building performance (Vol.2)—Financials, new insights, and project sustainability. New York: Business Expert Press.

Rajagopal. (2020). Sustainable businesses in developing economies—Socio-Economic and governance perspectives. New York: Palgrave Macmillan.

Richter, C., Kraus, S., Brem, A., Durst, S., & Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26(3), 300–310.CrossRef

Sampat, P. (2008). Special economic zones in India. Economic and Political Weekly, 43(28), 25–29.

Saunila, M., Pekkola, S., & Ukko, J. (2014). The relationship between innovation capability and performance: The moderating effect of measurement. International Journal of Production Performance and Management, 63(2), 234–249.CrossRef

Shen, K. N., Lindsay, V., & Xu, Y. (2018). Digital entrepreneurship. Information System Journal, 28(6), 1125–1128.CrossRef

Starik, M., & Kanashiro, P. (2013). Toward a theory of sustainability management: Uncovering and integrating the nearly obvious. Organization and Environment, 26(1), 7–30.CrossRef

Turulja, L., & Bajgoric, N. (2019). Innovation, firms’ performance and environmental turbulence: Is there a moderator or mediator? European Journal of Innovation Management, 22(1), 213–232.CrossRef

Wang, T., & Bansal P. (2012). Social responsibility in new ventures: Profiting from a long-term orientation, Strategic Management Journal, 33(10), 1135–1153.

Wang, X., Dass, M., Arnett, D. B., & Yu, X. (2020). Understanding firms’ relative strategic emphases: An entrepreneurial orientation explanation. Industrial Marketing Management, 84(1), 151–164.CrossRef

Whitten, D., Green, K., Jr., & Zelbst, P. (2012). Triple-A supply chain performance. International Journal of Operations & Production Management, 32(1), 28–48.CrossRef

Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: Investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199.CrossRef

Yasuda, H., & Iijima, J. (2005). Linkage between strategic alliances and firm’s business strategy: The case of semiconductor industry. Technovation, 25(5), 513–521.

Yunis, M., Tarhini, A., & Kassar, A. (2018). The role of ICT and innovation in enhancing organizational performance: the catalysing effect of corporate entrepreneurship. Journal of Business Research, 88, 344–356.CrossRef

Zarandi, M. F., & Moghadam, F. S. (2017). Fuzzy knowledge-based token-ordering policies for bullwhip effect management in supply chains. Knowledge and Information Systems, 50(2), 607–631.CrossRef

Title: Entrepreneurship and Markets
Author: Ananya Rajagopal
Publisher: Springer International Publishing
Book: Epistemological Attributions to Entrepreneurial Firms
Print ISBN: 978-3-030-64634-9

Electronic ISBN: 978-3-030-64635-6

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-64635-6_4