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About this book

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.

Table of Contents


Entrepreneurial Development, Economics, and Management


Chapter 1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth

Educational programs for entrepreneurs of micro, small, and medium size enterprises (MSMEs) disseminate knowledge and skills for the existing businesses. This chapter aims to contribute to the effect of macroeconomic factors comprising innovation, technology, cost factors, and public policies on entrepreneurial promotion. The functional aspects of enterprises such as market competitiveness, design-to-market business modeling, and socio-economic wellbeing of small entrepreneurs in developing economies have been critically examined in this chapter. In particular, the double and triple helix effects concerning the business performance of the small enterprises have been discussed in the context of strategic alliances, innovation, technology, public policies, and the role of entrepreneurial education. Discussion in the chapter analyzes how these components related to MSMEs are being structured to improve their business performance and drive them competitive in the regional or global marketplace.

Chapter 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan

This study attempts to explore the role of microfinance in promoting entrepreneurship in South Rajasthan. The target population for this research is microfinance beneficiaries from South Rajasthan. The questionnaire is used to collect the information from the respondents. To explore the role of microfinance to promote entrepreneurship in South Rajasthan. The respondents experience related to microfinance facilities, role of financial institution providing microfinance, amount of microcredit, knowledge about microfinance initiatives of government, duration of microcredit, repayment schedules, etc., are collected through the questionnaire from South Rajasthan. Data has been analyzed by using R programming to generate descriptive statistics, correlation, and regression analyses. This research provides interesting insights about the significance of microfinance to promote entrepreneurship in South Rajasthan. The study will help the policymakers to analyze the existing microfinance initiative and find the ways to make them more useful and effective.
Neeti Mathur, Payal Khandelwal, Himanshu Mathur

Chapter 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance

The main objective of the study is to understand the mediation effect of the entrepreneurial intention of employees on the relationship between entrepreneurial orientation (EO) and enterprise performance (EP). The study first investigates the relationship between EO and EP, secondly, it tries to test the indirect or mediation effect of entrepreneurial intention of employees. The results of the study are based on the responses of 391 employees of selected microenterprises in southern Odisha, collected through a self-administered questionnaire. The study provides empirical evidence on the positive influence of EO on EP and the study finds a significant mediation effect of employee’s entrepreneurial intention on the relationship between EO and EP. Extant literature shows that there are few studies that establish the relationship between EO and EP, but none of them clearly explain how and when EO affects EP. In addition, previous studies have focused on large and small and medium-sized enterprises, but studies on microenterprises are very limited. Therefore, this study has selected the microenterprise sector to fill the literature gap.
Subhasish Das, Manit Mishra

Chapter 4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs

The purpose of this chapter is to establish the impact of entrepreneurial capability in the growth of sustained small and medium enterprises. The quantitative data of 161 sustained enterprises is collected and analyzed to verify the relationship between EC and business performance of sustained enterprises. The findings indicate that the EC significantly and positively impacts the growth of sustained SMEs. This study has practical implications for the theoretical advancement of entrepreneurial capability and firm sustainability. Many researches show that the SMEs are facing problem in sustaining their growth. In this scenario, an entrepreneur must develop capabilities such as autonomy, innovativeness, risk-taking, and pro-activeness to survive the competition and sustain the growth.
Neha Sharma, Sumit Kumar

Chapter 5. Herd Behavior Analysis in Crowdfunding Platforms in Mexico

Crowdfunding in Mexico constitutes an adequate alternative for financing business initiatives and projects at an early stage, since the electronic means through which this alternative is developed, substantially reduce the entry and operating costs of the anchoring platforms. In this context, the focus of this research is to evaluate the decision making of individuals when investing in a project, determining if it is carried out based on herd behavior. Consequently, it is expected to determine the relationship between the decision to select a crowdfunding investment project and the number of investors already integrated into the project.
David Arturo Romero García, Leovardo Mata Mata, José Antonio Núñez Mora

Enterprise Modelling: Innovation and Technology


Chapter 6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion

This research proposes a conceptual approach, based on classical and neo-classical theories, to develop marketing strategies for SUEs based on design-to-market approach. This study significantly contributes to the existing literature by linking entrepreneurial epistemologies with the design-to-market strategies through latitudinal discussion comprising emerging markets such as India, China, Brazil, and Mexico. In view of the findings of the study, it can be stated that the low-cost transaction-based approach of SUEs offers competitive end-user prices, and builds brand awareness and trust among consumers. SUEs promote market-based pricing approach in order to maintain a balanced price-quality relationship leading to enhanced organizational performance.
Ananya Rajagopal

Chapter 7. Entrepreneurial Behavior, Attitude, and Framework Conditions: An Analysis of Efficiency, Factor, and Innovation-Driven Three Asian Economies

The present study aims to explore why some countries show high levels of entrepreneurship engagement than other countries using a cross-country analysis. This is based on Entrepreneurial Behaviour and Attitude and Framework Conditions data taken from Global Entrepreneurship Monitor (GEM). It classifies China as an Efficiency-Driven Economy, India as a Factor-Driven Economy, and Japan as an Innovation-Driven Economy. The ANOVA Analysis of Entrepreneurial Behaviour and Attitude factors yields 11 significant factors namely: Perceived Opportunities, Perceived Capabilities, Entrepreneurial intentions, Total early-stage Entrepreneurial Activity (TEA), Entrepreneurial Employee Activity, Motivational Index, Female/Male TEA, High Job Creation Expectation, Business Services Sector, High Status to Successful Entrepreneurs, and Entrepreneurship as a Good Career Choice. ANOVA Analysis of Entrepreneurial Framework Condition factors yields six significant factors namely: Basic school entrepreneurial education and training, Post-school entrepreneurial education and training, R&D transfer, Commercial and professional infrastructure, Physical and services infrastructure; and Cultural and social norms.
Ravi Kiran, Abhimanyu Goyal

Chapter 8. Cluster Development in Small Enterprises: A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal

This chapter critically examines the impact of clusters of small enterprises, with focus on the case study of plastic enterprises in the state of West Bengal in India. The Micro, Small & Medium Enterprises (MSME) play an important role with economic development of both developing as well as developed nations. The existence of Indian MSME is deep-rooted in clusters. Cluster MSME is present all over the country. A Cluster is a concentration of 50 or above enterprises producing similar products or services and is situated within an adjoining geographical location of 3–5-kilometers radius and having a common strengths, weaknesses, opportunities, and threats have been analyzed as an enterprise cluster in this chapter.
Yarso A. S., Tapas Mukhopadhyay

Chapter 9. Innovation and Human Resource Management Fit: Case of an ITES Firm

In this paper, authors argue that the innovation and human resource management are intrinsically related. Several scholars have pointed out that lack of sufficient skills combined with undifferentiated business-model impact technology innovation in Indian ITES firms. This paper uses the lens of Ansoff’s matrix to classify different types of innovations at an ITES firm. This study is an attempt to identify strategies for managing human resources with an objective to fuel innovation lead growth in these firms. Many researchers have done the study around the relationship between innovation and human resource management (HRM). They have attempted to identify whether the firm’s environment helps to create innovative HRM practice or it is other way round.
Ambuj Anand, Rakesh Kumar

Socio-Economic and Cultural Perspectives in Emerging Markets


Chapter 10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha, India

The paper proposes a relationship between the fundamental principles of the sustainable livelihood frameworks and the operations and outcomes of an existing Artisan Producer Group. The focus of the paper is specifically on artisan entrepreneurs and how group entrepreneurship through SHG’s and Producer group creates value addition in capability building, income generation, knowledge creation and generation of a more sustainable system leading to community development and social well-being in a tribal-rural setup. Qualitative research techniques were used for primary data collection and analysis. We designed a questionnaire for a Focus Group Discussions (FGD) with the artisans and interview questions for the Government officers and business owners linked to the cluster. Content analysis has been used to analyze and validate the data. We have identified that the cluster has been successful in its purpose.
Lipsa Mohapatra, Goutam Saha

Chapter 11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan

Higher education institutions are nowadays facing several challenges about attainment of students and their retention where cut-throat competition has pervaded the entire world. Various researches have shown that if an organization wishes to thrive, it has to concentrate on giving better organizational culture and their level of engagement. This research work is grounded on 400 students from both public and private universities from the seven divisions of Rajasthan. The outcomes of the research show that factors of organizational culture have significant relationship with the student engagement. Confirmatory factor analysis has been applied to validate empirically the hypotheses of the study. To examine the relationship of Organizational Culture with the Student Engagement regression analysis was conducted. Finally, t-test was performed to examine the mean differences between public and private universities with reference to organizational culture and student engagement. This research concludes that level of engagement of the students depends upon the culture of the institution.
Preeti Mishra, Sourabh Sharma

Chapter 12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

The main objective of the study is to assess current settings of business analytics around the world in relation to social responsibility. The specific objectives include to analyze the ethical ramifications and norms applicable to business analytics; and, to propose a model that puts forth standards of practice congruent with both business strategic objectives and corporate social responsibility, to ensure effective stakeholder engagement and firm performance. To do so, a series of propositions and a conceptual model to illustrate the proposed association of constructs and variables is presented, as well as a discussion on the managerial implications of such association.
Andrée Marie López-Fernández

Global Business


Chapter 13. Effect of Exaggerated Claims on Brand Evaluation

This chapter discusses the impact of overstated claims on brand evaluation. The study has been conducted based on the primary investigation within the stated limitation. Government policymakers allow advertisers to use wildly exaggerated, fanciful, or vague claims for a product or service because they believe that nobody could possibly treat the claims seriously or be misled by them. The results demonstrate that although consumers are able to identify exaggerated claims as less credible than factual claims, their brand evaluations are inflated after exposure to exaggerated claims. The explanation is that during the process of comprehension, claims are accepted before being discredited. The temporary acceptance of the claim affects memory, even after the claim is understood as an exaggeration.
Ishpreet Virdi

Chapter 14. Religion and Marketing

The purpose of the chapter is to explore how people react to religion marketing in the context of the Philippines, which is largely a Christion country except for the South. This study is also important for both profit and nonprofit organizations that indeed use religion as a vehicle to emphasize moral standards to appeal to the religious segments and stakeholders in order to capitalize on people. For example, people should feel a sense of duty to be good to people or travel for pilgrim or standout by using religious symbols, among others. This chapter contributes to literature in that it examines how religion affects development of religion- and symbol-based marketing strategies that lead to desirable consumer behavior and purchases. Therefore, the purpose of the chapter is to explore how consumers react to religion marketing in the context of the Philippines whose majority of the population is Christian. Marketing managers can use the findings of the chapter to position their products and services to target the religion-based segment to increase the sales.
Satyendra Singh, Michael B. Pasco, Tapas R. Dash

Education, Entrepreneurship, and Organizational Behavior


Chapter 15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students

This study attempts to understand the role of personality traits on perceived academic stress of the university students, which may affect their academic performance. A questionnaire to measure the effect of Academic Stress on Big Five Model of Personality was circulated among the university students. Total 332 responses were recorded for data analysis. This study is an honest attempt to see the effect of big five model of personality on academic stress of Male and Female university students. Validity and reliability of the scale was tested in Indian context. Multiple regression method was used to make the comparison of Male and Female university students by analyzing the effect of big five model of personality on their academic stress.
Sourabh Sharma, Megha Sharma

Chapter 16. Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness

This paper empirically explores the impact of Entrepreneurship Education and university ecosystem on individual entrepreneurial readiness. Majority of the studies have focused on Entrepreneurship Education from entrepreneurial intention perspective. Similarly, the university ecosystem is also measured widely to understand the intention and behavioral aspect. Thus, this study followed by literature review and hypothesis development and research methodology, results in analysis and discussion and conclusion followed by implications and future research directions.
Sumit Kumar, Zahoor Ahmad Paray, Neha Sharma, Amit Kumar Dwivedi

Chapter 17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes

Work Stress can lead to physical and psychological disorders that reduce job performance and negatively affect other employee outcomes. However, researchers have investigated a large number of factors that may buffer the negative effects of work role stressors on the employee outcomes. The present study is aimed to explore the direct effect of work role stressors and subjective P-O fit perceptions on the employee outcomes of job satisfaction, organizational citizenship behavior (OCB) and turnover intentions. The study further aimed to investigate the moderating role of person-organization (P-O) fit, in the relationship between work role stressors and the above-mentioned employee outcomes. The sample of the study was 317 professionals from five sectors. This study explores the direct effect of work role stressors and subjective P-O fit perceptions on the employee outcomes of job satisfaction, organizational citizenship behavior (OCB), and turnover intentions. Hierarchical multiple regression results showed that work role stressors were negatively related to job satisfaction and OCB and positively related to turnover intentions. Subjective P-O fit was seen to be positively related to job satisfaction and OCB and negatively related to turnover intentions. The analysis also found some support for the stress buffering effect of high subjective fit in the prediction of job satisfaction, OCB, and turnover intentions. The results of the study highlight the importance of the concept of subjective fit for the managers and the employees to help them in coping up with the demands of the job.
Bindu Chhabra

Entrepreneurial Case Studies


Chapter 18. Entrepreneurial Journey of Bastav Das: A Case Study

This case study narrates the journey of an entrepreneur from studentship to the real entrepreneurial world. Bastav Das is at an incubation center, Bangalore, India. He is developing an online payment application using mobile technology. The entrepreneurial journey for him started five years back when he was in fourth year of engineering. He believed his earlier ideas were good, used technology to address needs of people/organization. But the ventures failed as it could not get adequate funding. Now this was his third venture and if same thing happened, he will have to give up his dreams of entrepreneurship and get back to job. He was really worried whether this time he will be able to grab attention of investors.
Devesh Baid

Chapter 19. Happy Laundry Services: What Next?

This case deals with the managerial dilemma of whether franchising a well performing family business will give you better results or leveraging on existing expansion potential is a good idea. The dilemma takes place in a context of almost unattended professional washing services, Happy Laundry Services Pvt. Ltd. and their unique value proposition of express delivery time and eco-friendly packaging, that appeals the mid segments in an emerging market such as India.
Rajeev Verma, Pável Reyes-Mercado

Chapter 20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia

This case study discussed an entrepreneurial trajectory of a student who was born in a small town of Punjab, a province in northern part of India and was brought up in a middle-class family and moved to Australia for studies. This entrepreneurial journey is described in the case from an employee in a restaurant to become an owner of the firm.
Nidhi Gupta, Kapil Pandla



Chapter 21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas

Entrepreneurship has become a learning ground for start-ups in emerging markets though experiential analysis and adapting the best practices. This chapter discusses contemporary entrepreneurial strategies such as consortium production, managerial implications, and future prospects. The entrepreneurial dilemmas have been discussed in the context of Darwinian fitness in the contemporary marketplace.


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