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2017 | OriginalPaper | Chapter

1. Entrepreneurship

Author : Ian Chaston

Published in: Technological Entrepreneurship

Publisher: Springer International Publishing

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Abstract

For thousands of years, the exploitation of natural resources, harvesting of crops and raising of livestock have been important sources of wealth generation for various nations across the world. The drawback of these sources of wealth is that these goods are all commodities. Because most customers are seeking the same standard product proposition, there is often very little difference between available sources of supply. As a consequence the lowest possible price is usually the prime determinant of market success.

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Title: Entrepreneurship
Author: Ian Chaston
Publisher: Springer International Publishing
Book: Technological Entrepreneurship
Print ISBN: 978-3-319-45849-6

Electronic ISBN: 978-3-319-45850-2

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-45850-2_1