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Published in: WIRTSCHAFTSINFORMATIK 5/2011

01-10-2011 | State of the Art

Entwicklung von Mobile-Platform-Ecosystem-Strukturen und -Strategien

Authors: Rahul C. Basole, PD Dr. Jürgen Karla

Published in: WIRTSCHAFTSINFORMATIK | Issue 5/2011

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Zusammenfassung

Plattform-Strukturen haben sich zu einem Kernelement technologie-orientierter Wirtschaftszweige entwickelt. Sie ermöglichen nicht nur neue Produkte und Dienstleistungen, sondern beeinflussen Strategien, die Ausgestaltung von Geschäftsmodellen und tragen zum Wandel ganzer Industrien bei. Insbesondere im Mobile-Business-Ecosystem spielen Plattformen eine herausragende Rolle. Der Erfolg der Smartphones hat zu einer starken Konkurrenzsituation zwischen den mobilen Plattformen geführt. Gerätehersteller, Netzwerkbetreiber und Anwendungsentwickler stehen im Fokus der Bemühungen der Plattformenbetreiber. Basierend auf der theoretischen Basis der Marktanalysen, strategischer Netzwerke und Business-Ecosystems wird in diesem Beitrag ein Visualisierungsansatz gewählt, um die Entwicklung einer globalen, unternehmensübergreifenden Marktstruktur zu untersuchen und genutzte Strategien der Plattformbetreiber über die vergangenen fünf Jahre zu verdeutlichen. Bedeutsame Unterschiede zwischen verschiedenen Plattform-Strategien werden aufgezeigt. Die sich daraus ergebenden Implikationen für das Mobile-Business-Ecosystem werden insbesondere mit Blick auf die „App Economy“ diskutiert.

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Metadata
Title
Entwicklung von Mobile-Platform-Ecosystem-Strukturen und -Strategien
Authors
Rahul C. Basole
PD Dr. Jürgen Karla
Publication date
01-10-2011
Publisher
SP Gabler Verlag
Published in
WIRTSCHAFTSINFORMATIK / Issue 5/2011
Print ISSN: 0937-6429
Electronic ISSN: 1861-8936
DOI
https://doi.org/10.1007/s11576-011-0286-y

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