2015 | OriginalPaper | Chapter
Environmental Planning and Control for the 1980s as Perceived by Supermarket Executives
Authors : Myron J. Leonard, Keith T. Stephens
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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This study examines supermarket executives’ perceptions of the problems confronting them in the 1980s, A survey including 134 chains was undertaken to determine anticipated adjustments resulting from rising energy costs, spiraling inflation, and high interest rates. The executives placed emphasis on reducing energy costs associated with operating stores, more stringent inventory control measures, and increasing the number of lines carried to encourage one-stop shopping.