2013 | OriginalPaper | Chapter
Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Published in: Beyond the Low-Cost Business
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Companies’ response to the new price sensitivity was to reinvent the business model, in order to create more satisfaction; to create more wealth. As well as the four case studies in Chapter 4, we now add eight more companies that are openly using innovations connected to the low-cost phenomenon to draw certain general conclusions. We shall mark each of the innovations on a scale of one to five, where one is the lowest and five the highest.