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Sales Excellence

Erfolgreiche Jahresgespräche trotz Kostenexplosion

  • 01-10-2024
  • Titel
Published in:
Authors
Thomas Pielenhofer
Johannes Heister
Published in
Sales Excellence | Issue 10/2024

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Excerpt

Verhandlungen zwischen Herstellern und Handel werden immer schwieriger, denn Lieferanten stehen unter Druck und Konsumenten werden immer preisbewusster. Wie kann das Key Account Management diesen Herausforderungen begegnen? Im Beitrag werden Win-win-Strategien am Beispiel der Lebensmittelindustrie aufgezeigt. …

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previous article KI als Booster im Vertrieb
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Title
Erfolgreiche Jahresgespräche trotz Kostenexplosion
Authors
Thomas Pielenhofer
Johannes Heister
Publication date
01-10-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2358-9

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