Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Management Review Quarterly
Published in: Management Review Quarterly 4/2005

01-12-2005 | State-of-the-Art-Artikel

Erklärung der persuasiven Wirkung von Werbung

Authors: Heribert Gierl, Sandra Reich

Published in: Management Review Quarterly | Issue 4/2005

Login to get access

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …
next article Ansätze und Ergebnisse anglo-amerikanischer M&A-Forschung
Metadata
Title
Erklärung der persuasiven Wirkung von Werbung
Authors
Heribert Gierl
Sandra Reich
Publication date
01-12-2005
Publisher
Springer-Verlag
Published in
Management Review Quarterly / Issue 4/2005
Print ISSN: 2198-1620
Electronic ISSN: 2198-1639
DOI
https://doi.org/10.1007/s11301-005-0012-1