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Sales Excellence

„Es gibt zu wenig Top-Manager mit Vertriebsbackground“

  • 01-10-2024
  • Führung & Motivation
Published in:
Authors
Prof. Dr. Jan Wieseke
Michael Kümpfel
Published in
Sales Excellence | Issue 10/2024

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Excerpt

„Why not Sales?“ betitelt die Ruhr-Universität Bochum (RUB) eine aktuelle Studie zum Image der Vertriebsfachkräfte. Wie steht es um das Berufsbild im Generationenvergleich und welche Entwicklung nimmt der Vertrieb angesichts des Fachkräftemangels? Sales Excellence sprach darüber im Interview mit Prof. Dr. Jan Wieseke, RUB und Michael Kümpfel, CCO bei der Mewa-Unternehmensgruppe.
Prof. Dr. Jan Wieseke
ist Lehrstuhlinhaber am Sales Management Department der Ruhr-Universität Bochum (www.rub.de) und Leiter des Forschungsteams.
E-Mail: smd@rub.de
© Foto: Daniel Sadrowski
Full size image
Michael Kümpfel
ist Vorstand Marketing, Sales & Customer (CCO) der Mewa Textil-Service SE (www.mewa.de) in Wiesbaden.
E-Mail: info@mewa.de
© Foto: Mewa/C.Mattes
Full size image
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Title
„Es gibt zu wenig Top-Manager mit Vertriebsbackground“
Authors
Prof. Dr. Jan Wieseke
Michael Kümpfel
Publication date
01-10-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2354-0

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