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4. Ethical Environmental Communication

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Diane Martinez
Drew Virtue
Published in
Strategies for Effective Environmental Communication
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the critical aspects of ethical environmental communication, emphasizing the importance of responsible and effective messaging. It explores the characteristics of ethical environmental communication, including credible, accessible, and respectful writing that promotes long-term ecological balance and justice. The text discusses the dangers of misinformation, disinformation, and propaganda, and provides strategies for writing that encourages action and change. It also highlights the challenges faced by environmental communicators, such as time and uncertainty, place, abstract language, capitalism, and attention and disinformation. The chapter offers effective strategies for overcoming these challenges, including using a positive frame, emphasizing interconnection, tapping into audience values, and making reasonable suggestions. Additionally, it provides resources for further learning and writing activities to reinforce the concepts discussed.
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previous chapter Audiences for Environmental Communication
next chapter Narratives and Environmental Communication
Title
Ethical Environmental Communication
Authors
Diane Martinez
Drew Virtue
Copyright Year
2025
Book
Strategies for Effective Environmental Communication

Print ISBN: 978-3-032-04791-5

Electronic ISBN: 978-3-032-04792-2

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-032-04792-2_4
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