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Eurasian Business and Economics Perspectives

Proceedings of the 33rd Eurasia Business and Economics Society Conference

  • 2021
  • Book

About this book

This book presents selected papers from the 33rd Eurasia Business and Economics Society (EBES) Conference, virtually held in Madrid (Spain) due to the Covid-19 pandemic. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.

Table of Contents

  1. Frontmatter

  2. Eurasian Business Perspectives: Human Resources Management

    1. Frontmatter

    2. A Qualitative Study of Factors Influencing Employee Ecological Behavior of Academics in Higher Education

      Mohd Yusoff Yusliza, Zikri Muhammad, Khalid Farooq, Wan Zulkifli Wan Kassim, Muhamad Khalil Omar
      This chapter delves into the critical factors influencing employee ecological behavior (EEB) among academics in higher education institutions. Through a qualitative study, it identifies key environmental factors such as attitude, awareness, knowledge, and consciousness, as well as organizational factors like top management support and green organizational climate. Additionally, it highlights individual factors such as green mindfulness and self-efficacy. The study provides a comprehensive understanding of how these elements collectively shape the sustainable practices of academics, contributing valuable insights for enhancing EEB in higher education and beyond.
    3. Leadership in Various Project Management Methodologies

      Hanna Soroka-Potrzebna
      The chapter delves into the crucial role of leadership in project management, emphasizing the dynamic changes in the environment that necessitate continuous development of leadership competencies. It compares various project management methodologies, including PMI, IPMA, Lean, and Scrum, to identify similarities and differences in leadership competencies. The analysis highlights the importance of communication, cooperation, and relationship-building skills across all methodologies. Additionally, it introduces a comprehensive set of leadership competencies that project managers should possess to ensure project success. The chapter concludes with a call for further research into the impact of leadership skills on project outcomes.
  3. Eurasian Business Perspectives: Management

    1. Frontmatter

    2. Impact Analysis of Unified Communications on Managers’ Verbal Communication and Organizational Form

      Timo N. Heinrich
      The study investigates the impact of Unified Communications (UC) on managers' verbal communication time and organizational forms. It finds that despite a decrease in communication time from the 20th century, managers still spend a significant portion of their time on verbal communication. UC has been implemented more in larger, bureaucratic organizations, and the study suggests a transition from bureaucracy to adhocracy is underway. However, the relationship between UC and this transition is not conclusively established. The study recommends further research to identify effective tools and methods to facilitate this organizational change.
    3. Overcoming the Traps in the Adaptive Cycle of Resilience Model

      Marijn Meijering, Toon Abcouwer, Emőke Takács
      The chapter delves into the Adaptive Cycle of Resilience (ACoR) model, a cyclical framework that helps organizations navigate constant change. It identifies four key traps—lock-in, poverty, isolation, and rigidity—that can impede successful adaptation. The author presents a theoretical framework and practical organizational aspects to overcome these traps, validated through interviews with professionals. The focus is on versatility, creative environment, communication, and organizational culture, making this chapter a valuable resource for professionals seeking to enhance their organization's resilience and adaptability.
    4. Diagnostic Instrument: How to Measure Values Congruence and Management Culture?

      Jolita Vveinhardt, Povilas Foktas
      The chapter delves into the crucial role of organizational values in shaping culture and employee behavior. It emphasizes the importance of values congruence between employees and organizations, which impacts job satisfaction, productivity, and overall well-being. The chapter introduces a novel diagnostic instrument, the 'Questionnaire of values congruence and management culture (Q-VC-MC)', which integrates two validated questionnaires to assess both personal and organizational values, as well as management culture. The instrument has undergone rigorous psychometric analysis, demonstrating high reliability and validity. The study highlights the strong correlation between values congruence and management culture, making the Q-VC-MC a valuable tool for organizational development and management research. The chapter concludes with a discussion on the instrument's applicability across different cultural contexts and its potential limitations.
    5. The Possibilities of the Optimization of Managing Organizations of Education Sector

      Zuzana Stoličná, Jana Barjaková
      This chapter delves into the management of organizations within the education sector under the Ministry of Education, Science, Research, and Sport of the Slovak Republic. It examines the current state of management, identifies key determinants affecting these organizations, and explores the tools and methods used in their management. The chapter also highlights the challenges faced in financial planning and budget management, and proposes optimization measures to enhance the efficiency and effectiveness of these organizations. By analyzing specific cases and drawing from academic literature, the chapter offers valuable insights into the optimization of public sector management in the education sector.
    6. The Factors that Promote Business Growth Opportunities for SMEs in Latvia in Wholesale and Retail Trade Sector

      Ketevan Rizhamadze, Anna Ābeltina
      This chapter investigates the internal and external factors that promote and hinder business growth for small and medium-sized enterprises (SMEs) in Latvia's wholesale and retail trade sector. It focuses on the critical role of finance, innovation, and human resources in SME growth. The study reveals that access to finance is the most crucial external factor promoting SME growth, while innovation is the most significant internal factor. Additionally, the research highlights the challenges SMEs face, such as lack of innovation, skilled labor, and financial resources. The chapter offers valuable insights into the growth dynamics of SMEs in Latvia, contributing to both academic knowledge and practical business strategies.
  4. Eurasian Business Perspectives: Marketing

    1. Frontmatter

    2. Celebrity Brand Extensions: Go or No Go?

      Oylum Korkut Altuna, F. Müge Arslan
      The chapter 'Celebrity Brand Extensions: Go or No Go?' delves into the phenomenon of celebrities as brands and the impact of their brand extensions on consumer attitudes and purchase intentions. It discusses the theoretical background of celebrity branding and brand extensions, highlighting the significance of celebrity authenticity and congruency. The study presents hypotheses on how these factors influence post-extension attitudes and purchase intentions, making it a valuable resource for understanding the complex dynamics of celebrity branding in the modern market.
    3. Determining the Impacts of Online Customer Reviews on International Students’ Online Hostel Booking Intentions: A Preliminary Study

      Khire Ruhshikesh Ulhas, Chang Wen-Ching, Jeng Yi-Yi, Etienne Pepers, Patcharaporn Polasen
      This chapter delves into the influence of online customer reviews (OCRs) on international students' decisions to book hostels online. It builds on previous research in the hospitality and tourism industry, extending the focus to the hostel context. The study examines how both positive and negative OCRs affect students' booking intentions and how factors such as price consciousness and website reputation moderate these relationships. Using data from 109 questionnaires, the research employs the partial least square structural equation modeling (PLS-SEM) technique to test these hypotheses. The findings indicate that negative OCRs significantly impact booking intentions, while positive OCRs do not. Additionally, price consciousness is found to moderate the relationship between negative OCRs and booking intentions. This study provides valuable insights for businesses in the hospitality and tourism industry, helping them to craft effective online management strategies.
    4. Motivation Toward Plugin Hybrid Electric Vehicles to Reduce Transport Carbon Emission in Malaysia: A Conceptual Paper

      Haider Ali Abbasi, Zullina Bt Hussain Shaari, Wajiha Moughal, Izwan Nazirin Bin Ismail
      This chapter delves into the motivation behind adopting plugin hybrid electric vehicles (PHEVs) to mitigate transport carbon emissions in Malaysia. It begins by highlighting the global concerns over climate change and the significant role of the transport sector in carbon emissions. The study then explores the technological advancements in PHEVs, which offer substantial reductions in greenhouse gas emissions and fuel consumption compared to conventional vehicles. The chapter also discusses the various motivational factors that can encourage consumer adoption of PHEVs, such as cost-effectiveness, fuel efficiency, and environmental concerns. Additionally, it proposes a conceptual model to understand the relationship between these motivational factors and consumer adoption intentions. The chapter concludes by emphasizing the potential of PHEVs in achieving Malaysia's environmental sustainability goals and suggests strategies to enhance consumer awareness and adoption through social media platforms.
    5. Religion in Consumer Behavior Research: A Systematic Literature Review

      Vytautė Šmakova, Žaneta Piligrimienė
      This chapter systematically reviews the literature on religion in consumer behavior research from 2010 to 2019, focusing on three key areas: Religion, Religiosity and Purchase Behavior, Religion and Consumer Ethics, and Religion and Sustainable Consumption. The study reveals a significant influence of religion on consumer behavior, with religiosity and religious values shaping purchasing decisions, ethical attitudes, and sustainable consumption patterns. The findings highlight the multifaceted role of religion in consumer behavior, offering valuable insights for marketing strategies and ethical business practices.
    6. Linking Banking Service Quality to Customer Loyalty: Two Levels Perspective

      Nikolina Palamidovska-Sterjadovska, Nikola Levkov, Anita Ciunova-Shuleska
      The chapter delves into the importance of service quality and customer satisfaction in fostering customer loyalty in the retail banking sector. It introduces a two-level perspective on loyalty, examining relationships at both the company and employee levels. The study highlights key dimensions of service quality, such as tangibles, reliability, responsiveness, assurance, and empathy, and their impact on customer loyalty. Additionally, it explores the mediating role of customer satisfaction in these relationships, offering valuable insights for banking professionals seeking to enhance customer retention and loyalty.
  5. Eurasian Economic Perspectives: Finance

    1. Frontmatter

    2. Indebtedness of North African Firms: Do Family Ownership and Board Attributes Matter?

      Oumaima Quiddi, Badr Habba
      The chapter delves into the intricate relationship between family ownership, board attributes, and the indebtedness of North African firms. It highlights the significant role of corporate governance in shaping capital structure decisions and introduces novel insights from an under-researched region. The study employs rigorous methodologies to test hypotheses on the influence of family ownership and board characteristics on debt levels, offering valuable contributions to both academic research and practical applications in corporate finance.
    3. Wealth Management in Bulgaria and Implications of Risk Profile and Taxation on Wealth Allocation

      Atanaska Filipova-Slancheva
      The chapter delves into the wealth management landscape in Bulgaria, examining the composition of financial assets and the implications of taxation on wealth allocation. It reveals that Bulgarian citizens have access to various wealth management products, such as bank deposits, investment funds, and insurance products. The study also highlights the competitive nature of the Bulgarian financial market and the tax preferences that influence wealth management decisions. Additionally, it provides insights into the risk profiles and investment preferences of Bulgarian citizens, based on semi-structured interviews. The findings suggest that while Bulgarian citizens have a conservative to medium risk profile, they lack deep knowledge of wealth management products and services. The chapter concludes by emphasizing the need for better education and understanding of wealth management alternatives to enhance financial decision-making among Bulgarian citizens.
    4. Heuristic Behavior as Mediating Effect of Neurofinance and Entrepreneur’s Financial Decision-Making: Evidence of Pretest–Posttest Experiment

      Nurazleena Ismail, Nik Maheran Nik Muhammad, Wan Zakiyatussariroh Wan Husin, Aini Ismafairus Abd Halim
      The chapter discusses the financial decision-making processes among entrepreneurs, highlighting the influence of heuristic behavior and emotional biases. It reviews previous research on behavioral finance and neurofinance, introducing the concept of neurofinance as a bridge between brain science and financial decision-making. The study uses a field experiment to investigate how heuristic behavior mediates the relationship between emotions and financial decisions, focusing on the impact of positive and negative emotions. The findings reveal significant mediating effects of heuristic behavior, particularly in relation to negative emotions and financial decision-making. The chapter concludes by emphasizing the practical implications for business owners and the need for further research in this area.
  6. Eurasian Economic Perspectives: Regional Studies

    1. Frontmatter

    2. Social Economy Sustainability at a Regional Level—The Case of the Western Macedonia Region in Greece

      Miltiadis Staboulis, Georgios Papagiannis
      The chapter examines the social economy and sustainability at a regional level, using the Western Macedonia region in Greece as a case study. It introduces the concept of social entrepreneurship and the social solidarity economy, emphasizing their importance in regional development. The research focuses on the challenges faced by regional actors, such as economic instability and climate change, and the need for sustainable social business initiatives. The methodology involves interviews with representatives of social economy bodies, revealing key factors for the sustainability of these enterprises. The findings highlight the importance of local needs, administrative support, and specific skills for the viability of social enterprises. The chapter concludes with recommendations for policy and practice, emphasizing the need for targeted actions and cooperation among stakeholders to promote a sustainable social economy.
    3. Structural Convergence with Eurozone and Institutional Quality in Bulgaria

      Stela Raleva, Maria Marikina
      This chapter delves into the structural convergence of Bulgaria's economy with the Eurozone and the role of institutional quality in this process. It examines the convergence in the structure of Gross Value Added (GVA) and employment using the Krugman Specialization Index and the Index of Inequality in Productive Structure. The analysis reveals a significant decline in structural differences between Bulgaria and the Eurozone in the early years, followed by a period of stagnation. The chapter also evaluates the effectiveness of government policies and regulatory quality, showing a positive correlation between institutional improvements and economic convergence. The findings highlight the importance of sustained efforts to enhance government effectiveness and regulatory frameworks for continued economic development.
    4. The Latin Monetary Union, the Treaty of 1885 and the Liquidation Clause: The Difficulty to Leave a Monetary Union

      Andrea Filocamo
      The chapter examines the Latin Monetary Union, established in 1865, and its eventual dissolution in 1927. It focuses on the Treaty of 1885 and the liquidation clause, which presented significant challenges for member states, particularly Belgium and Italy. The narrative highlights the power dynamics and diplomatic maneuvers that shaped the union's fate, offering a historical perspective on the difficulties of exiting a monetary union. The chapter also draws parallels with modern monetary unions, such as the Eurozone, to illustrate the enduring relevance of these historical lessons.
    5. Italian Smart Working: An Innovative Approach to Improve Productivity in Public Administration

      Wanda D’Avanzo
      The chapter delves into the transformation of telework into smart working in Italy, driven by the COVID-19 pandemic. It begins by tracing the legal evolution from the Law 81/2017 to the emergency measures implemented in March 2020. The text emphasizes the advantages of smart working, such as increased productivity and better work-life balance, while also addressing the technical, organizational, and cultural challenges that hinder its widespread adoption. The analysis extends to the public sector, where smart working is seen as a means to modernize and streamline administrative procedures. The chapter concludes by advocating for a cultural shift and legislative simplification to fully realize the potential of smart working in Italy.
    6. CSR and Turkish Universities in ARWU 2018: An Evaluation of the Strategic Plans and Performance Reports

      Fulya Akyıldız
      The chapter examines the Corporate Social Responsibility (CSR) activities of Turkish universities listed in the ARWU 2018, focusing on their strategic plans and performance reports. It argues that universities play a crucial role in addressing social and environmental problems and that CSR should be included as an evaluation criterion in global university rankings. The study analyzes the CSR policies and performance of twelve Turkish universities, highlighting the importance of social responsibility in higher education. It concludes that universities should prioritize CSR in their strategic plans to contribute to sustainability and societal development.
Title
Eurasian Business and Economics Perspectives
Editors
Prof. Dr. Mehmet Huseyin Bilgin
Hakan Danis
Ender Demir
Gokhan Karabulut
Copyright Year
2021
Electronic ISBN
978-3-030-85304-4
Print ISBN
978-3-030-85303-7
DOI
https://doi.org/10.1007/978-3-030-85304-4

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