Evaluating Possibilities in Chinese Market and Media for Strategic Design for Sustainable Development and Inclusion

China is constantly changing, swiftly. The vastity of the country and the numerous challenges that it’s facing simultaneously, allow for disparities and contradictions. In the last decades, China had impressive economic growth (the 2018 GDP of 9030.95 billion CNY, increased 2.6 times compared with 2009) and pulled out of poverty millions (from 98.99 million in 2012 to 16.6 million in 2018). In the last years, a growing population could tackle not only needs but quite some aspirations. Now that China has a thriving market and it’s establishing its soft power, how is human diversity perceived in the society at large and the market? How are the market and its stakeholders following the growing suggestions of the government policies on sub mentioned topics of the last decade? Would it be possible to detect a role for strategic design for sustainable development in the commercial sectors? Can singular happening facts be escalated through the support of a design-driven approach to sustainability and inclusion? The authors attempt to highlight meaningful events in the mainstream media and the market and, combining them with government’s and private institutions’ actions, to understand and evaluate a possible framework for further strategic design action.