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3. Events, Events, Events

  • 2020
  • OriginalPaper
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Zusammenfassung

Abgesehen von schriftlichen Äußerungen bzw. Videos des Unternehmenschefs spielen Face-to-Face-Kontakte bei Events für die Führungskommunikation eine wesentliche Rolle. Events sind – in unterschiedlichen Spielarten – wesentliches Instrumentarium der externen und internen Kommunikation. Die Bandbreite von Informationsveranstaltungen, Festen, Werte-Wochen bis hin zu Come-Togethers ist enorm.

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Title
Events, Events, Events
Author
Kristin Engelhardt
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-658-27975-2_3