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Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Examining Project Management Through a Marketing Lens: a Literature Review and Research Agenda

Author : Daniel Prior

Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This paper briefly reviews the relevant project management and marketing literature and proposes a research agenda that argues that project management is a service that requires the development of inter-firm relationships and can be executed more efficiently if a clear understanding of customer requirements exists.

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Metadata
Title
Examining Project Management Through a Marketing Lens: a Literature Review and Research Agenda
Author
Daniel Prior
Copyright Year
2015
Book
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11796-6

Electronic ISBN: 978-3-319-11797-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11797-3_41