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Published in:
2015 | OriginalPaper | Chapter
Experiential Learning: The Bridge to the “Real World”
Authors : Alicia B. Gresham, Marlene Kahla, Kathleen H. Gruben
Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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Academics are constantly faced with the challenge of how to most effectively bridge the gap from academia to the “real world” for our students. These challenges present several questions. What paradigm best enables students to learn in college? Was what was learned in the classroom meaningful to the students who graduated and started careers? When should a new paradigm of teaching be applied in the classroom? This paper describes a unique application of experiential learning and reports the results of implementing such a technique over a five-year period.