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2022 | OriginalPaper | Chapter

Exploration of New Marketing Methods

Author : Yang Guang

Published in: Proceedings of the 2022 International Conference on Business and Policy Studies

Publisher: Springer Nature Singapore

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Abstract

Under the influence of the arrival of the new media wave and the emergence of endless social platforms, marketing models have also appeared more ways to play. These new marketing models are easier than before to unknowingly implant products and concepts into users’ brain, it also governs the user's purchase and use behavior. Here are a few so-called new marketing models.

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previous chapter Analysis of Insurance Industry in the U.S. Stock Market Based on Fama-French
next chapter The Impact of Covid-19 Epidemic on Global Food Security and Countermeasures
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Metadata
Title
Exploration of New Marketing Methods
Author
Yang Guang
Copyright Year
2022
Publisher
Springer Nature Singapore
Book
Proceedings of the 2022 International Conference on Business and Policy Studies

Print ISBN: 978-981-19-5726-0

Electronic ISBN: 978-981-19-5727-7

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-981-19-5727-7_38