Top

TechTrends

Published in:

07-11-2023 | Original Paper

Exploring Artificial Intelligence Tools and Their Potential Impact to Instructional Design Workflows and Organizational Systems

Authors: Alexis Danielle Bolick, Rafael Leonardo da Silva

Published in: TechTrends | Issue 1/2024

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This article explores the potential impact of Artificial Intelligence (AI) tools on Instructional Design (ID) workflows and organizations from a systems thinking perspective (Meadows, 2008). We provide an in-depth analysis of how three AI tools, ChatGPT, Midjourney, and Descript, can enhance efficiency in instructional design content creation processes. We also consider, in our analysis, challenges and ethical considerations associated with the integration of AI in instructional design workflows. Our explorations and findings suggest that AI holds significant potential for improving content creation processes for instructional design, allowing instructional designers more time for higher order thinking tasks and ensuring content quality. Considerations of AI’s possibilities and limitations were also identified as crucial to ensure quality of content and ethical use. Furthermore, we conclude that AI prompt engineering is an important skill in AI-assisted ID workflows. This article contributes to the ongoing discourse on the intersection of AI and instructional design practice and suggests possible opportunities for subsequent empirical research.

previous article Design and Development of an Advising Chatbot as a Student Support Intervention in a University System

next article The Influence of Systems Thinking on Immersive Learning Design Decisions

Adamopoulou, E., & Moussiades, L. (2020). An overview of chatbot technology. In Artificial Intelligence Applications and Innovations: 16th IFIP WG 12.5 International Conference, AIAI 2020, Neos Marmaras, Greece, June 5–7, 2020, Proceedings, Part II 16 (pp. 373–383). Springer International Publishing.

Alkaissi, H., & McFarlane, S. I. (2023). Artificial hallucinations in ChatGPT: Implications in scientific writing. Cureus, 15(2). https://doi.org/10.7759/cureus.35179

Archibald, A., Hudson, C., Heap, T., et al. (2023). A validation of AI-enabled discussion platform metrics and relationships to student efforts. TechTrends, 67, 285–293. https://doi.org/10.1007/s11528-022-00825-7CrossRef

Ariyaratne, S., Iyengar, K. P., Nischal, N., Chitti Babu, N., & Botchu, R. (2023). A comparison of ChatGPT-generated articles with human-written articles. Skeletal Radiology, 52, 1755–1758.CrossRef

Barr, K. (2023). The year ahead in generative AI. Gizmodo. https://gizmodo.com/ai-chatgpt-dalle-midjourney-stable-diffusion-deepfake-1849910573

Borji, A. (2022). Generated faces in the wild: Quantitative comparison of stable diffusion, midjourney and dall-e 2. arXiv preprint arXiv:2210.00586.

Branch, R. M. (2009). Implement. In Instructional design: The ADDIE approach. Springer. https://doi.org/10.1007/978-0-387-09506-6_5CrossRef

Briggs, D., & Howley, D. (2023). Are A.I. trends more than just a fad amid the rise of ChatGPT, Google Bard?. Yahoo! Finance. https://finance.yahoo.com/video/trends-more-just-trend-amid-212914830.html

Buolamwini, J., & Gebru, T. (2018). Gender shades: Intersectional accuracy disparities in commercial gender classification. In Conference on fairness, accountability and transparency (pp. 77–91). PMLR.

Carle, E. (2023). Ask a techspert: What is generative AI?. Inside Google. https://blog.google/inside-google/googlers/ask-a-techspert/what-is-generative-ai/

Choi, Y. (2022). The curious case of commonsense intelligence. Daedalus, 151(2), 139–155.CrossRef

Chyung, Y. (2007). Learning object-based e-learning: Content design, methods, and tools. Learning Solutions e-Magazine.

Dede, C., Etemadi, A., & Forshaw, T. (2021). Intelligence augmentation: Upskilling humans to complement ai. Harvard Graduate School of Education. https://pz.harvard.edu/resources/intelligence-augmentation-upskilling-humans-to-complement-ai

Descript (n.d.-a). Requirements for creating a custom Overdub voice. Descript. Retrieved May 21, 2023, from https://help.descript.com/hc/en-us/articles/10165909198605-Requirements-for-creating-a-custom-Overdub-voice

Descript (n.d.-b). Terms of service. Descript. Retrieved May 19, 2023, from https://www.descript.com/terms

Deshpande, A., Murahari, V., Rajpurohit, T., Kalyan, A., & Narasimhan, K. (2023). Toxicity in ChatGPT: Analyzing persona-assigned language models. arXiv preprint arXiv:2304.05335.

Dinçer, N. (2022). The voice effect in multimedia instruction revisited: Does it still exist? Journal of Pedagogical Research, 6(3), 17–26.

Dwivedi, Y. K., Kshetri, N., Hughes, L., Slade, E. L., Jeyaraj, A., Kar, A. K., ... & Wright, R. (2023). “So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71, 102642.

Elali, F. R., & Rachid, L. N. (2023). AI-generated research paper fabrication and plagiarism in the scientific community. Patterns, 4(3). https://doi.org/10.1016/j.patter.2023.100706

Fagan, M., Keegan, T, Lotfi, S., Gomez, M. (2023). The art of AI: Protected by copyright law or up for grabs?. Goodwin Procter LLP. https://www.goodwinlaw.com/en/insights/publications/2023/08/insights-technology-aiml-thaler-v-copyright-register-gen-ai

Floridi, L., & Chiriatti, M. (2020). GPT-3: Its nature, scope, limits, and consequences. Minds & Machines, 30, 681–694. https://doi.org/10.1007/s11023-020-09548-1CrossRef

Giacumo, L. & Conley, Q. (2015). E-Learning authoring software selection: How do instructional designers gain competency using and selecting appropriate digital media development tools?. 38th Annual AECT Convention Proceedings - Indianapolis, IN: Selected Research and Development Papers, 1, 87–95.

Heilweil, R. (2023). What is generative AI, and why is it suddenly everywhere? Vox. https://www.vox.com/recode/2023/1/5/23539055/generative-ai-chatgpt-stable-diffusion-lensa-dall-e

Jha, S. (2023). Will ChatGPT take your job — and millions of others?. Al Jazeera. https://www.aljazeera.com/features/2023/3/28/will-chatgpt-take-your-job-and-millions-of-others

Jones-Jang, S. M., & Park, Y. J. (2023). How do people react to AI failure? Automation bias, algorithmic aversion, and perceived controllability. Journal of Computer-Mediated Communication, 28(1). https://doi.org/10.1093/jcmc/zmac029

Kirn, P. (2022). Stable Diffusion, the slick generative AI tool, just launched and went live on GitHub. Cdm. https://cdm.link/2022/08/stable-diffusion-the-slick-generative-ai-tool-just-launched-and-went-live-on-github/

Lachheb, A., & Boling, E. (2021). The role of design judgment and reflection in instructional design. In J. K. McDonald & R. E. West (Eds.), Design for learning: Principles, processes, and praxis (pp. 161–170). EdTech Books.

Lantz, J. L., Liu, J. C., & Basnyat, I. (2022). Piloting artificial intelligence (AI) to facilitate online discussion in large online classes: A case study. In P. Sullivan, B. Sullivan, & J. Lantz (Eds.), Cases on innovative and successful uses of digital resources for online learning (pp. 204–222). IGI Global. https://doi.org/10.4018/978-1-7998-9004-1.ch009CrossRef

Lee, A. (2023). What are large language models used for?. Nvidia. https://blogs.nvidia.com/blog/2023/01/26/what-are-large-language-models-used-for/

Maloy, A. F. & Branigin, A. (2023). An AI-generated ‘Balenciaga pope’ fooled us all. How much does it matter? The New York Times. https://www.washingtonpost.com/lifestyle/2023/03/27/pope-francis-coat-puffy-white-ai-fake/

Mayer, R. E. (2017). Using multimedia for e-learning. Journal of Computer Assisted Learning, 33(5), 403–423.CrossRef

Meadows, D. H. (2008). Thinking in systems: A primer. Chelsea Green publishing.

Metz, C. (2022). The new chatbots could change the world. Can you trust them?. The New York Times. https://www.nytimes.com/2022/12/10/technology/ai-chat-bot-chatgpt.html

Midjourney (n.d.-a). Version. Midjourney. Retrieved May 15, 2023, from https://docs.midjourney.com/docs/models

Midjourney (n.d.-b) Quick start. Midjourney. Retrieved May 21, 2023, from https://docs.midjourney.com/docs/quick-start

Murphy, L. J. (2023). ChatGPT is the instructional tool we have been waiting for!. Medium. https://medium.com/age-of-awareness/chatgpt-is-the-instructional-tool-instructional-designers-have-been-waiting-for-5a57a17a6a21

Oladipo, T. (2023). 6 ways AI can support your content creation. Buffer. https://buffer.com/resources/ai-content-creation/

OpenAI. (2023a). ChatGPT plugins. OpenAI. Retrieved May 12, 2023, from https://openai.com/blog/chatgpt-plugins

OpenAI (2023b). GPT-4. OpenAI. Retrieved May 13, 2023, from https://openai.com/research/gpt-4

Oppenlaender, J., Silvennoinen, J., Paananen, V., & Visuri, A. (2023). Perceptions and realities of text-to-image generation. arXiv preprint arXiv:2306.08363.

Richardson, J. C., Koehler, A. A., Besser, E. D., Caskurlu, S., Lim, J., & Mueller, C. M. (2015). Conceptualizing and investigating instructor presence in online learning environments. The International Review of Research in Open and Distance Learning, 16(3), 256–297.CrossRef

Rubin, K. (2023). An unethical way to make ChatGPT more ethical. Journal of High Technology Law at Suffolk University Law School. https://sites.suffolk.edu/jhtl/2023/02/15/an-unethical-way-to-make-chatgpt-more-ethical/

Salkowitz, R. (2022). Midjourney founder David Holz on the impact of AI on art, imagination and the creative economy. Forbes. https://www.forbes.com/sites/robsalkowitz/2022/09/16/midjourney-founder-david-holz-on-the-impact-of-ai-on-art-imagination-and-the-creative-economy/?sh=c9faca42d2b8

Teubner, T., Flath, C. M., Weinhardt, C., van der Aalst, W., & Hinz, O. (2023). Welcome to the era of ChatGPT et al.: The prospects of large language models. Business & Information Systems Engineering, 1–7.

Vincent, J. (2023). 4chan users embrace AI voice clone tool to generate celebrity hatespeech. The Verge. https://www.theverge.com/2023/1/31/23579289/ai-voice-clone-deepfake-abuse-4chan-elevenlabs

Wang, X., Lin, X., & Shao, B. (2022). How does artificial intelligence create business agility? Evidence from chatbots. International Journal of Information Management, 66, 102535.CrossRef

Warr, M., Mishra, P., Henriksen, D., & Woo, L. J. (2023). A chat about GPT3 (and other forms of alien intelligence) with Chris Dede. TechTrends, 67, 396–401. https://doi.org/10.1007/s11528-023-00843-zCrossRef

Warren, A. (2023). How AI is changing my job as an instructional designer. LinkedIn. https://www.linkedin.com/pulse/how-ai-changing-my-job-instructional-designer-amy-warren/

White, J., Fu, Q., Hays, S., Sandborn, M., Olea, C., Gilbert, H., ... & Schmidt, D. C. (2023). A prompt pattern catalog to enhance prompt engineering with ChatGPT. arXiv preprint arXiv:2302.11382.

Yathiraju, N. (2022). Investigating the use of an artificial intelligence model in an ERP cloud-based system. International Journal of Electrical, Electronics and Computers, 7(2), 1–26.CrossRef

Zirpoli, C. T. (2023). Generative artificial intelligence and copyright law. Copyright, Fair Use, Scholarly Communication, etc., 243, 1–5.

Title: Exploring Artificial Intelligence Tools and Their Potential Impact to Instructional Design Workflows and Organizational Systems
Authors: Alexis Danielle Bolick
Rafael Leonardo da Silva
Publication date: 07-11-2023
Publisher: Springer US
Published in: TechTrends / Issue 1/2024
Print ISSN: 8756-3894
Electronic ISSN: 1559-7075
DOI: https://doi.org/10.1007/s11528-023-00894-2

Springer Professional

Exploring Artificial Intelligence Tools and Their Potential Impact to Instructional Design Workflows and Organizational Systems

Abstract

Premium Partner

Springer Professional

Abstract

Please log in to get access to your license.

Other articles of this Issue 1/2024

Can ChatGPT Pass Graduate-Level Instructional Design assignments? Potential Implications of Artificial Intelligence in Education and a Call to Action

Design and Development of an Advising Chatbot as a Student Support Intervention in a University System

Artificial Intelligence, Responsible Innovation, and the Future of Humanity with Andrew Maynard

The Change We Work: Professional Agency and Ethics for Emerging AI Technologies

Game-Based Learning and Systems Thinking: an Innovative Instructional Approach for the 21st Century

In Consideration of Context: The Potential of Geographic Information Systems (GIS)