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2023 | OriginalPaper | Chapter

2. Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices

Authors : Caroline S. L. Tan, Ioanna Papasolomou

Published in: Business for Sustainability, Volume I

Publisher: Springer International Publishing

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Abstract

This chapter delves into the complex interplay between consumer perceptions of corporate sustainable business practices and their behavioral intentions, particularly focusing on boycott intentions. It builds on a research study conducted among Japanese millennials, examining the role of consumer-brand identification and socially responsible consumption behavior as mediators. The study highlights the need for genuine and transparent corporate communications to foster consumer support and engagement. The chapter is organized into sections that review the literature, present the research design and methods, discuss the findings, and conclude with theoretical and practical implications.
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Metadata
Title
Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices
Authors
Caroline S. L. Tan
Ioanna Papasolomou
Copyright Year
2023
Book
Business for Sustainability, Volume I

Print ISBN: 978-3-031-37360-2

Electronic ISBN: 978-3-031-37361-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-031-37361-9_2

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