2015 | OriginalPaper | Chapter
Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection
Authors : Theresa B. Flaherty, Earl D. Honeycutt Jr., Deborah Powers
Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
This paper reviews literature about on-line research and primary data collection using electronic mail. Response rate results from a text-based e-mail survey conducted in a metropolitan organizational market are discussed. Managerial implications and directions for further research are presented.