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Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Exploring the CETSCALE in Soviet Armenia

Authors : Richard E. Plank, Jay D. Lindquist

Published in: Global Perspectives in Marketing for the 21st Century

Publisher: Springer International Publishing

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The CETSCALE, a 17-item measure of ethnocentrism, was subjected to a validation test in the Armenian language using a 276 respondent data set collected in Soviet Armenia. Confirmatory factor analysis indicated that the 17-item single factor model found by Shimp and Sharma (1987) does not fit the Soviet Armenian sample response pattern. However, a revised two factor model consisting of five and four items, respectively, discriminates adequately and is conceptually useful in this particular situation.

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Metadata
Title
Exploring the CETSCALE in Soviet Armenia
Authors
Richard E. Plank
Jay D. Lindquist
Copyright Year
2015
Book
Global Perspectives in Marketing for the 21st Century

Print ISBN: 978-3-319-17355-9

Electronic ISBN: 978-3-319-17356-6

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17356-6_35