Exploring the Relationship Between Web Presence and Web Usability in Peruvian Universities

Currently the use of the internet is an essential requirement for any business that aspires to reach many customers, sharing the information of their products, their achievements, their day to day, etc. This leads to the generation of a quantity of information year after year by these companies, which allows them to gain presence in the network. This reality also applies to the education sector, so this work will focus on Peruvian universities. Universities generate a large amount of content, and therefore it is necessary to be easy to find and read. In this way they will not be at a disadvantage compared to other universities that compete to attract more applicants. Our motivation is based on a study conducted in Turkey whose results show that the universities with the greatest web presence in that country have better usability. With this motivation, it was decided to do this work that, repeating the Turkish experience, verifies if there is a relationship in the Peruvian universities with greater presence, according to a ranking of universities called Webometrics. This evaluation takes as reference other usability studies, among them those that use tests with users and questionnaires, to obtain a ranking of web usability and to be able to contrast it with the web presence ranking.