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2015 | OriginalPaper | Chapter

Exposing Students to Multinational Marketing Dimensions: A Dilemma for Marketing Educators

Authors : Vinay Kothari, Mildred G. Pryor

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This paper, based on an exploratory research and experiences of Stephen F. Austin State University, examines the educators’ dilemma of exposing students to multinational marketing dimensions. Several approaches for providing international marketing education are analyzed critically. Key factors which affect the internationalization process are identified to provide certain guidelines.

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Metadata
Title
Exposing Students to Multinational Marketing Dimensions: A Dilemma for Marketing Educators
Authors
Vinay Kothari
Mildred G. Pryor
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_62