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2024 | OriginalPaper | Chapter

8. Facilitating Change

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

Never before have organisations wanted or needed to change more frequently than today. That is why it is crucial that the professional communicator is skilled at driving change—from clever design to effective communication in large meetings, films or slideshows. This chapter thus zooms in on the basic knowledge of change and strategic communication that can help turn ambitions into reality.

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Metadata
Title
Facilitating Change
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_8