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Published in:
2011 | OriginalPaper | Chapter
Factorial Conjoint Analysis Based Methodologies
Authors : Giuseppe Giordano, Carlo Natale Lauro, Germana Scepi
Published in: Classification and Multivariate Analysis for Complex Data Structures
Publisher: Springer Berlin Heidelberg
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Aim of this paper is to underline the main contributions in the context of Factorial Conjoint Analysis. The integration of Conjoint Analysis with the exploratory tools of Multidimensional Data Analysis is the basis of different research strategies, proposed by the authors, combining the common estimation method with its geometrical representation. Here we present a systematic and unitary review of some of these methodologies by taking into account their contribution to several open ended problems.