Factors Affecting Consumers’ Willingness to Adopt?-Health Information

Most health institutions strive to make quality information available to consumers. Currently, more than 80% of internet users gather health information from online. In addition, a national telephone survey found that new healthcare-related topics are continually expanded to health information searches with different profiles of divides along education, age, and income lines (Fox, 2011). Many factors explain the growing numbers of ?-health information sites. The question arises as to what attributes affect consumers’ willingness to adopt ?-health information. The purpose of the study is to examine consumers’ prior knowledge of health information, online information search skills and perceptions of e-health information including relative advantages, complexity and compatibility as factors affecting the adopt e-health information.