Factors Driving Sustainable Construction Entrepreneurship

The study analyzes the influence of relations among factors driving sustainable construction entrepreneurship. Grey Influence Analysis methodology is applied to assess the causal influence of a set of seven identified factors through a meticulous examination of existing literature and insights provided by experts that drive construction entrepreneurs to go for sustainable construction entrepreneurial practices. The final data is collected from 10 construction entrepreneurs identified based on inclusion and exclusion criteria in the selection of respondents after data cleaning. Analysis was carried out through a systematic process of expert-based responses. The study identifies that the key factor that drives sustainable construction entrepreneurial practices are: Global Sustainability Trends and Consumer Awareness and Preferences. The rise in consumer preference for green buildings, especially in the design, materials, and construction process, is important. The market demand is driven by an escalation in awareness of environmental sustainability. The global sustainability trends are the push factor, and consumer awareness and preference are the pull factor. These two factors are interrelated, and they contribute to the market creation, building, and enhancing the competitive advantage of sustainable construction entrepreneurs. The intrinsic flaws of the methodology and the smaller sample size compared to other methodologies, such as Structural Equation Modelling, are the major limitations of the study. The study provides a theoretical contribution by filling the research gap and offering future research directions, and the practical implications by giving insight and recommendations to practitioners for the suitable intervention for fostering sustainable construction entrepreneurial practices.