Skip to main content
Top

2023 | OriginalPaper | Chapter

3. FANOMICS: The Economics of the Fan Principle

Authors : Roman Becker, Gregor Daschmann

Published in: FANOMICS®

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Companies can be even more successful and grow sustainably by transferring the Fan Principle, i.e. the mechanisms of fan relationships from sports, music or art, to their relationships with their customers. We describe exactly how it works when companies turn their highly satisfied customers into fans with FANOMICS—the Economics of the Fan Principle. In this chapter, we develop FANOMICS step by step and use concise examples from international companies to explain how to apply it correctly—but also what you can do wrong. We combine the various strands of explanation into an overall definition of FANOMICS and illustrate the concrete implementation using two prominent examples of globally active German companies—the discount grocer Aldi and the household appliance manufacturer, Miele. In this way, we create the basis for deriving concrete areas of implementation.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
go back to reference Følstad A, Kvale K (2018) Customer journeys: a systematic literature review. J Serv Theory Pract 2018:196–227CrossRef Følstad A, Kvale K (2018) Customer journeys: a systematic literature review. J Serv Theory Pract 2018:196–227CrossRef
go back to reference Kuehnl C, Jozic D, Homburg C (2019) Effective customer journey design: consumers’ conception, measurement, and consequences. J Acad Mark Sci 47:551–568CrossRef Kuehnl C, Jozic D, Homburg C (2019) Effective customer journey design: consumers’ conception, measurement, and consequences. J Acad Mark Sci 47:551–568CrossRef
go back to reference Ley R (2018) Die Aldi-Brüder (aka Aldi - Eine deutsche Geschichte) (working title). AVEpublishing Argon Verlag AVE GmbH, Berlin Ley R (2018) Die Aldi-Brüder (aka Aldi - Eine deutsche Geschichte) (working title). AVEpublishing Argon Verlag AVE GmbH, Berlin
Metadata
Title
FANOMICS: The Economics of the Fan Principle
Authors
Roman Becker
Gregor Daschmann
Copyright Year
2023
DOI
https://doi.org/10.1007/978-3-658-41239-5_3