Farm Products in Rural Tourism: Insights from Farm Holiday Providers in the Allgäu Region in Germany

Culinary tourism and regional farm products have gained prominence, driven by growing demand for authentic, high-quality food. For farmers, selling such products provides a vital secondary income alongside agriculture, often complemented by offering farm holidays. This study, based on a survey of 52 farms, 33 of which offered farm products, investigates the role of farm products in the business models of farm holiday providers in the Allgäu region, Bavaria. It highlights the rising significance of culinary tourism and regional products as supplementary income streams and diversification strategies supporting rural economies. Results of the study indicate that a farms product variety is mainly driven by the farms main revenue streams, e.g. dairy and meat products. Sales and communication strategies of the farms primarily rely on direct marketing to guests and walk-in customers, often supported through farm websites or brochures. Limited resources constrain broader marketing efforts. The findings underscore farm products’ potential to enhance farm resilience and regional identity, though entrepreneurial challenges and restricted collaboration hinder growth.