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2019 | OriginalPaper | Chapter

7. ‘Fashion Acolytes or Environmental Saviours? When Will Young People Have Had “Enough”?’

Author : Rebecca Collins

Published in: Just Enough

Publisher: Palgrave Macmillan UK

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Abstract

In the global north, high rates of material consumption show few signs of abating, despite oft-repeated warnings of dire social and environmental consequences. Environmental educators have identified young people as a potentially effective group of change agents, capable of driving a transformative shift in how we consume. Yet this picture of the young environmental ‘saviour’ is at odds with many Western young people’s thirst for the ‘latest’ fashions and trends. This chapter explores how young people themselves make sense of this apparent contradiction. Exploring under-researched questions around young people’s conceptualisations of, and affective and embodied responses to, the notion of ‘enough’, it highlights the cultural and contextual factors which could prove decisive in positioning the notion of ‘enough’ centrally in a sustainability-compatible youth material culture.

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Footnotes
1
The fact that Snapchat was not one of these proved to be a major point of frustration.
 
2
Popular examples include volunteer-led repair workshops facilitated by organisations such as Restart and the Repair Café network, as well as websites such as iFixit.com.
 
3
An abbreviation of ‘magazine’.
 
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Metadata
Title
‘Fashion Acolytes or Environmental Saviours? When Will Young People Have Had “Enough”?’
Author
Rebecca Collins
Copyright Year
2019
DOI
https://doi.org/10.1057/978-1-137-56210-4_7