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6. Fazit

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Stephan Heinrich
Published in
Content Marketing: So finden die besten Kunden zu Ihnen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Content Marketing wird sich zu der führenden Methode im Marketing entwickeln. Das ist so, weil es für den Beworbenen und den Werbetreibenden den besten Wert bietet. Es ist die ehrlichste Form des Marketings, die wir seit Langem erleben dürfen. Der Werbetreibende bekommt einen schnellen und direkten Zugang zu den besten Kunden, weil die Kunden sich selbst durch ihre Reaktionen und den Umgang mit Botschaften qualifizieren oder disqualifizieren.

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previous chapter Wie Sie die Wirkung Ihres Content Marketings messen: das Management-Cockpit
Title
Fazit
Author
Stephan Heinrich
Copyright Year
2017
Book
Content Marketing: So finden die besten Kunden zu Ihnen

Print ISBN: 978-3-658-13898-1

Electronic ISBN: 978-3-658-13899-8

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-13899-8_6