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Published in:
2014 | OriginalPaper | Chapter
Final Remarks
Author : Stefan Elsner
Published in: Retail Internationalization
Publisher: Springer Fachmedien Wiesbaden
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Abstract
As initially stated, retailers have been expanding increasingly since the nineties, and the internationalization of retailing firms is characterized by specific challenges due to the inherent local nature of the retail business, unlike the internationalization of manufacturing firms. For instance, El-Amir and Burt (2008) provide the example of Sainsbury’s market engagement in Egypt, where a cutting-edge retail format with low prices, high-quality products and services, and even salaries above average was offered.