Skip to main content
main-content
Top

Hint

Swipe to navigate through the articles of this issue

01-08-2014 | Regular Paper | Issue 4/2014

The VLDB Journal 4/2014

Finding \(k\) most favorite products based on reverse top-\(t\) queries

Journal:
The VLDB Journal > Issue 4/2014
Authors:
Jia-Ling Koh, Chen-Yi Lin, Arbee L. P. Chen

Abstract

A reverse top-t query for a product returns a set of customers, named potential customers, who regard the product as one of their top-t favorites. Given a set of customers with different preferences on the features of the products, we want to select at most \(k\) products from a pool of candidate products such that their total number of potential customers is maximized. Two versions of the problem are defined according to whether the competitive existing products are given. For solving this NP-hard problem, we first propose an incremental greedy approach to find an approximate solution of the problem with quality guaranteed. For further speeding up this basic greedy approach, we exploit several properties of the top-\(t\) queries and skyline queries to reduce the solution space of the problem. In addition, an upper bound of the potential customers is estimated to reduce the cost of computing the reverse top-\(t\) queries for the candidate products. Finally, when the candidate products are formed from multiple component tables, we propose a strategy to reduce the number of the accessed tuples in the component tables such that only the tuples that are possibly components of the top-\(t\) favorites of the customers need to be accessed. By applying these pruning strategies, we propose another faster greedy approach. The experiment results demonstrate that the proposed pruning strategies work very well and make the faster greedy algorithms for both versions of the problem achieve excellent performance on both efficiency and memory utilization.

Please log in to get access to this content

To get access to this content you need the following product:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 50.000 Bücher
  • über 380 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Maschinenbau + Werkstoffe




Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 30 Tage kostenlos.

Literature
About this article

Other articles of this Issue 4/2014

The VLDB Journal 4/2014 Go to the issue

Premium Partner

    Image Credits