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2018 | OriginalPaper | Chapter

Finding the Wow-Factor to Enhance Business

Authors : Marcus Penttinen, Tero Reunanen, Arndt Borgmeier

Published in: Advances in Human Factors, Business Management and Leadership

Publisher: Springer International Publishing

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Abstract

In every company’s business, there should be something really unique that differentiates the company from others, superiorly. In order to enhance company’s business and profits, the Wow-factor needs to be found consciously, defined clearly and utilized better. To enhance business by using Wow-factors and its potential, the concept of Wow need to be understood. This article presents the importance of the Wow and how it is connected to company’s everyday business. This article also presents one method to find the company’s Wow-factor by a case study. Method shows how to give personnel the opportunity to tell their feelings and point-of-views of what is that great, unique and positive thing what the company is doing. Article also deepens the knowledge behind the Wow-factor and why business development should take the Wow-factor into account. Future research needs and actions are handled at the end of the article.

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previous chapter Avoiding Wow-Gaps Through Wow-Canvas in Business Development

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Title: Finding the Wow-Factor to Enhance Business
Authors: Marcus Penttinen
Tero Reunanen
Arndt Borgmeier
Publisher: Springer International Publishing
Book: Advances in Human Factors, Business Management and Leadership
Print ISBN: 978-3-319-60371-1

Electronic ISBN: 978-3-319-60372-8

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-60372-8_10

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